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Category: Global

IAS unveils first-to-market advertising optimisation solution with Meta
IAS unveils first-to-market advertising optimisation solution with Meta
Posted on October 11, 2024
by Fatima Baduria
The third-party Content Block List solution ensures better advertisement placement for advertisers on Facebook and Instagram feeds and reels.
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scope3-AI-adoption
Scope3 closes $25m funding round to develop sustainable AI solutions
Posted on October 11, 2024
by Aliza Carmona
Scope3, a sustainability platform focused on decarbonising media and advertising, has secured $25m in new funding, led by Google Ventures (GV), to extend its efforts into the rapidly growing AI sector.
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Dewar’s refreshes brand platform with ‘Here’s to the Story’ campaign in celebration of 180th year
Dewar’s refreshes brand platform with ‘Here’s to the Story’ campaign in celebration of 180th year
Posted on October 10, 2024
by Fatima Baduria
‘Here’s to the Story’ alludes to Dewar’s history and its role in promoting Scotch Whisky worldwide while remaining committed to new discoveries.
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Infosys, Microsoft expand collaboration to boost customer adoption of AI services
Infosys, Microsoft expand collaboration to boost customer adoption of AI services
Posted on October 10, 2024
by Fatima Baduria
The collaboration aims to promote the use of generative AI and Microsoft Azure, a cloud computing platform.
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WPP, Roblox team up to unlock potential of immersive media, gaming for global brands
WPP, Roblox team up to unlock potential of immersive media, gaming for global brands
Posted on October 9, 2024
by Teddy Cambosa
Roblox will also develop innovative ways for WPP’s creative agencies to utilise Roblox’s platform as a creative engine and partner with Roblox creators.
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TikTok unveils new performance advertising solutions to help brands drive business outcomes
TikTok unveils new performance advertising solutions to help brands drive business outcomes
Posted on October 8, 2024
by Fatima Baduria
Its new solutions include automated performance tools, additional measurement capabilities, and privacy technologies.
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Meta launches AI video generation tool ‘Movie Gen’
Meta launches AI video generation tool ‘Movie Gen’
Posted on October 8, 2024
by Teddy Cambosa
In a blog post, Meta stated that ‘Movie Gen’ has four capabilities: video generation, personalised video generation, precise video editing, and audio generation. According to the post, they have trained these models on a combination of licensed and publicly available datasets.
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CNN, Reuters latest media organisations to launch digital paywalls
CNN, Reuters latest media organisations to launch digital paywalls
Posted on October 7, 2024
by Teddy Cambosa
For CNN, users will have to pay US$3.99 per month while Reuters will charge US$1 per week. It is worth noting that both news organisations will offer a certain number of free articles per month before offering the digital paywall once they reach that threshold–albeit currently unidentified.
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Honda’s new brand campaign highlights how failure is a defining feature of success
Honda’s new brand campaign highlights how failure is a defining feature of success
Posted on October 7, 2024
by Teddy Cambosa
The inspiring new Honda spot is brought to life by acclaimed director Rupert Sanders and utilises an engaging reverse poem format, so what begins as a disheartening story about failure and giving up reverses course to showcase how personal setbacks can serve as the greatest teacher and catalyst to achieve...
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Experian completes acquisition of illion for A$820m
Experian completes acquisition of illion for A$820m
Posted on October 7, 2024
by Teddy Cambosa
The acquisition and integration of illion’s 500-person team, data, software and intellectual property into Experian will create a unified business that brings together complementary capabilities, assets, people and customers. 
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