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Category: APAC

Mastercard announces ‘The Maverick Academy’ sponsorship, to launch exclusive tasting menu
Mastercard announces ‘The Maverick Academy’ sponsorship, to launch exclusive tasting menu
Posted on November 15, 2024
by Teddy Cambosa
By purchasing the menu, diners will also be contributing to Mastercard’s Priceless Planet Coalition reforestation initiative.
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Starbucks celebrates Universal Pictures’ Wicked release with themed beverages, merchandise in APAC
Starbucks celebrates Universal Pictures’ Wicked release with themed beverages, merchandise in APAC
Posted on November 14, 2024
by Fatima Baduria
Starbucks has teamed up with Universal Pictures to celebrate the cinematic release of Wicked through new beverages and merchandise launches.
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Why GUT’s Singapore expansion fully reflects agency’s brave creative approach
Why GUT’s Singapore expansion fully reflects agency’s brave creative approach
Posted on November 14, 2024
by Teddy Cambosa
Davey had noted that GUT’s founders–Anselmo Ramos and Gaston Bigio–have long dreamt about opening shop in Asia since the agency was founded in 2018. With that in mind, Davey has expressed that the agency is optimistic about working with a lot of regional and global clients in the region, given how diverse...
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reiner-erlings-amp-appointment
amp names Reiner Erlings as new MD for APAC, Middle East to drive sonic branding innovation
Posted on November 14, 2024
by Aliza Carmona
amp, the global sonic branding agency within the Landor group, has appointed Reiner Erlings as managing director for APAC and the Middle East, a strategic move to expand the agency’s footprint and drive innovative sonic branding solutions across these high-growth markets.
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pure group bloodstream agency
PURE Group appoints London-based bloodstream as lead brand marketing, strategy agency
Posted on November 13, 2024
by Aliza Carmona
PURE Group has appointed London-based agency Bloodstream as its lead partner for brand marketing, strategy, and advertising, tasked with enhancing the identity of its premium lifestyle brand across Asia.
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MSQ and Elmwood appoint Ambrish Chaudhry as head of strategy for Asia
MSQ and Elmwood appoint Ambrish Chaudhry as head of strategy for Asia
Posted on November 13, 2024
by Teddy Cambosa
In this role, Chaudhry will lead efforts to deepen the strategic offering across brand design, content, and communications, driving growth for the group’s rapidly expanding client base in Asia.
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ai-data-privacy-climate-ipsos-report
Consumers in APAC embrace AI, but concerns over data privacy and climate change persist: report
Posted on November 12, 2024
by Aliza Carmona
Consumers across the Asia-Pacific region are largely enthusiastic about AI and new technologies but remain deeply concerned about the future, a new report by Ipsos revealed.
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Neon-Drew-Virtue-apac
VIRTUE APAC appoints Neon Drew as account director to drive new business growth
Posted on November 11, 2024
by Aliza Carmona
VIRTUE APAC has appointed Neon Drew as account director to lead the agency’s ambitious push for new business growth across the region as it prepares for 2025.
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Rakesh Thukral named as Edelman’s new CEO for Asia-Pacific
Rakesh Thukral named as Edelman’s new CEO for Asia-Pacific
Posted on November 6, 2024
by Teddy Cambosa
Thukral has a long-standing career with Edelman. As the current APAC chief operating officer and managing director of India, he has championed growth through a relentless focus on the firm’s clients, people and diversification of specialties and offerings across its portfolio. 
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Mastercard launches ‘Pay Local’ to enable digital wallet providers to process Mastercard payments
Mastercard launches ‘Pay Local’ to enable digital wallet providers to process Mastercard payments
Posted on November 5, 2024
by Teddy Cambosa
Pay Local builds upon Mastercard's existing collaborations with leading wallet providers, to offer a convenient way for international visitors to pay like locals when traveling to these locations, regardless of where in the world their Mastercard card was issued.
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