Category: Southeast Asia
In his new position, he will oversee and lead the company’s executive leadership team, where he will have the responsibility of improving and streamlining operations that deal with customers, from pre-sales solution consulting to post-sales customer success and ongoing services.
Tourists can now use their home country's e-wallets to pay for a variety of purchases connected to tourism, retail, food and beverage (F&B), entertainment, and attractions within the Philippines as the market grows. This includes Alipay (Chinese mainland), Kakao Pay (South Korea), Touch 'n Go eWallet...
Home improvement retailer MR. D.I.Y. partnered with creative agency FCB SHOUT for its latest ‘Big and Small, MR. D.I.Y. Has It All’ campaign to showcase the brand’s sizable diversity in offerings.
A staggering 98% of B2B marketers in Southeast Asia are already utilising influencer marketing, yet 60% are still not experiencing improved lead generation from B2B marketing activity, a new Ogilvy study shows.
For the government, the move is aimed at quashing e-commerce sellers that are purportedly abusing pricing tiers on social media to promote their products, a move that officials say ‘kills’ offline merchants.
Around 56% of Southeast Asians follow influencers on social media, but 55% remain to have a neutral impression towards them, according to a survey by Milieu Insight.
Data from the report suggests 47% of respondents cite lack of resources and support or unpreparedness for innovation as the biggest barrier to digital adoption, with budget or financial cost following at 42% and the lack of relevant knowledge or skills coming third at 38%.
Exclusive data obtained from Meltwater by MARKETECH APAC notes that negative sentiment for it comprise around 25% of the online discussion, while neutral discussion comprising around 55.4% of online discussion. Lastly, positive sentiment was around 19.6% of online discussion.
Singlife's new campaign via MullenLowe Singapore uses the quintessentially local expression "Caaaaan!" throughout its marketing and communications assets, highlighting the parallels between its brand story and Singapore's national journey.
Carousell Campus also houses the Group’s first ‘Capabilities Centre’, which brings the group’s brands and subsidiaries into one single location to streamline operations, integrate capabilities for authentication and inspection, as well as allow for more efficient collaboration.
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