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Category: Southeast Asia

AIA PUBLIC Takaful’s Raya campaign personifies spirit of togetherness, mutual benefit
AIA PUBLIC Takaful’s Raya campaign personifies spirit of togetherness, mutual benefit
Posted on April 11, 2025
by Teddy Cambosa
Moreover, the film also serves as a reminder of togetherness and the essence of community, demonstrating the enduring spirit of Takaful.
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DTI, TikTok Shop launch program to empower Filipino MSMEs in e-commerce
DTI, TikTok Shop launch program to empower Filipino MSMEs in e-commerce
Posted on April 11, 2025
by Fatima Baduria
The Department of Trade and Industry (DTI) and TikTok Shop have teamed up to launch the ‘Unlad Lokal’ program.
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Sticky Rice wins regional social media mandate for Kia, Emborg
Sticky Rice wins regional social media mandate for Kia, Emborg
Posted on April 11, 2025
by Teddy Cambosa
The regional wins with Kia and Emborg highlight Sticky Rice’s ability to adapt to diverse industries, from automotive to FMCG, across a variety of different countries in Asia, while maintaining a relentless focus on storytelling and audience connection.  
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pernod ricard drink more water campaign songkran
Pernod Ricard brings back 'Drink More Water' campaign for Songkran 2025 in Bangkok
Posted on April 11, 2025
by Aliza Carmona
Thailand – With Songkran celebrations set to begin, Pernod Ricard, the producer of premium international wine and spirits, is bringing back its ‘Drink More Water’ campaign in Bangkok for a second year, as part of efforts to promote moderation and reduce binge drinking during the holiday. The ‘Drink More...
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TikTok drives 22% increase in beauty product sales: report
TikTok drives 22% increase in beauty product sales: report
Posted on April 10, 2025
by Fatima Baduria
User-generated content and influencer marketing have sparked the sales increase on social media platforms, according to Euromonitor International’s report.
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Viddsee expands to Malaysia, appoints Jay Murali as group business director
Viddsee expands to Malaysia, appoints Jay Murali as group business director
Posted on April 10, 2025
by Teddy Cambosa
In his role as group business director, Jay will be responsible for overseeing the business development strategy, client servicing, and partnership building in Malaysia. He will also play a regional role, working closely with the leadership team to align growth initiatives across Viddsee’s Southeast...
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MCCY promotes harmony amidst diversity in new film series with DDB Group Singapore
MCCY promotes harmony amidst diversity in new film series with DDB Group Singapore
Posted on April 10, 2025
by Fatima Baduria
The Ministry of Culture, Community, and Youth (MCCY) is promoting harmony amidst diversity in its latest film series with advertising agency DDB Group Singapore.
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mantra of hope dentsu indonesia kompas
This new tech initiative helps Indonesian sexual assault victims collect legal evidence via discreet audio activation
Posted on April 10, 2025
by Aliza Carmona
Indonesia – Dentsu Indonesia, in collaboration with the prominent Indonesian newspaper Harian Kompas, has launched an innovative initiative to empower sexual assault survivors with a platform to be heard and a reliable, legally sound tool for self-protection. Titled MANTRA of Hope, the initiative stemmed...
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ampverse pixel launch 2025
Ampverse Group launches 'Pixel' division to build virtual gaming communities and brand experiences
Posted on April 8, 2025
by Aliza Carmona
Singapore – Ampverse Group has unveiled Pixel, a new division aimed at building vibrant gaming communities and helping global brands engage millions of gamers across Southeast Asia through top platforms like Roblox, Minecraft, and Grand Theft Auto. Pixel will deliver immersive digital experiences for...
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GoTyme Bank named as official bank partner of the Philippine Football Federation
GoTyme Bank named as official bank partner of the Philippine Football Federation
Posted on April 8, 2025
by Teddy Cambosa
Efforts to engage fans are also part of the collaboration, with planned activities such as merchandise campaigns, ticket promotions, player meet-and-greet events, and community watch parties during major matches.
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