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Category: Southeast Asia

Pizza Hut MY is sending literal smoke signals to promote ‘Pizza Ayam Bakar’ offering
Pizza Hut MY is sending literal smoke signals to promote ‘Pizza Ayam Bakar’ offering
Posted on April 21, 2025
by Teddy Cambosa
Said campaign, in a nod to the smoky flames from the grill, featured the pizza being launched with a smoke projection billboard above a Pizza Hut store in proximity of one of Kuala Lumpur’s most popular Ramadan bazaars, driving traffic towards the outlet.
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DoubleDragon acquires 35% stake in MerryMart for P1.28b
DoubleDragon acquires 35% stake in MerryMart for P1.28b
Posted on April 21, 2025
by Fatima Baduria
Investment holding company DoubleDragon has announced its acquisition of a 35% stake in retail company MerryMart Consumer Corp.
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Universal McCann named TCP Red Bull’s new media AOR
Universal McCann named TCP Red Bull’s new media AOR
Posted on April 21, 2025
by Teddy Cambosa
UM’s remit includes all media duties such as strategy, planning, buying, research, and data and analytics for TCP Red Bull across Malaysia. This news comes following a competitive pitch review. 
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SEC Philippines join forces with BDO Foundation to fight against investment scams
SEC Philippines join forces with BDO Foundation to fight against investment scams
Posted on April 16, 2025
by Fatima Baduria
The Securities and Exchange Commission (SEC) of the Philippines and the BDO Foundation have joined forces to help Filipinos fight against investment scams.
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OMD Singapore elevates Adamson Alagan to general manager
OMD Singapore elevates Adamson Alagan to general manager
Posted on April 16, 2025
by Fatima Baduria
Omnicon Media Group (OMG) agency OMD Singapore has named Adamson Alagan its general manager.
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DTI, DOT ink partnership to bolster MSMEs, tourism in PH
DTI, DOT ink partnership to bolster MSMEs, tourism in PH
Posted on April 16, 2025
by Fatima Baduria
The Department of Trade and Industry (DTI) has joined forces with the Department of Tourism (DOT) to strengthen micro, small, and medium enterprises (MSME) in the Philippines while boosting tourism.
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Funko to open first licensed SEA store in PH
Funko to open first licensed SEA store in PH
Posted on April 15, 2025
by Fatima Baduria
Pop culture lifestyle brand Funko is set to open its first licensed store in Southeast Asia in June 2025.
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ISCA reframes accounting profession in latest brand film with ABrandADay
ISCA reframes accounting profession in latest brand film with ABrandADay
Posted on April 15, 2025
by Fatima Baduria
The Institute of Singapore Chartered Accountants  (ISCA) is reintroducing the accounting profession through a brand film launch with brand and creative consultancy ABrandADay.
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Here’s everything that went down at ‘What’s NEXT in Marketing: Philippines 2025’: from customer engagement to digital advertising
Here’s everything that went down at ‘What’s NEXT in Marketing: Philippines 2025’: from customer engagement to digital advertising
Posted on April 15, 2025
by Teddy Cambosa
Continuing in its quest to lead the conversation on the future of marketing for the Philippine market, MARKETECH APAC recently concluded its What’s NEXT in Marketing: Philippines 2025 conference, held on March 26-27, 2025 at the Shangri-La The Fort, Manila.
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Dentsu, Flipkart Commerce Cloud team up to power up retail media networks in SEA, Hong Kong
Dentsu, Flipkart Commerce Cloud team up to power up retail media networks in SEA, Hong Kong
Posted on April 14, 2025
by Fatima Baduria
Dentsu has forged a partnership with Flipkart Commerce Cloud (FCC), the technology solutions arm of e-commerce marketplace Flipkart.
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