Category: Southeast Asia
Through this initiative, Klook and STB launched an integrated events marketing campaign to raise awareness of the diverse range of leisure events in Singapore, and will be rolling out a second initiative anchoring on STB’s latest brand campaign 'Made in Singapore'.
Global marketing and communications network Publicis Groupe, Singapore Management University (SMU), and communications technology group Singtel have joined forces to organise an AI-driven storytelling workshop for students.
Indonesia – As the country strives for a healthier dining environment, Dulux Indonesia, alongside Innocean Indonesia, has spearheaded an initiative catered specifically to reducing flies among school canteens in Indonesia. This collaborative effort came up with a campaign called ‘Project Yellow...
Kuala Lumpur, Malaysia – In an effort to create a revolutionary platform for outdoor advertising, pioneering car cleaning products company Armor All has recently partnered with global communications network Havas Malaysia. This combined effort is set to leverage the use of abandoned cars as a medium...
Manila, Philippines – Following their commitment to breaking the cancer stigma in the country, the Publicis Groupe has recently teamed up with Ayala Healthcare Holdings and the People Management Association of the Philippines (PMAP) to establish a global cancer-oriented initiative. Called “Working...
Online delivery platform foodpanda has launched its newest Smart Rider bags solution that features cutting-edge digital-out-of-home (DOOH) advertising technology to expand audience reach and visibility in Malaysia.
Focusing on Malaysian local brands, Tiktok Shop’s spotlight segment promoted several brands including dessini, casevalker, farm fresh and barang dapur basah as well as its very own Pertarungan Livestream Mega 11.11 (Mega Livestream Showdown 11.11).
While maintaining its brand heritage, the updated Pepsi logo is in line with modern fashion, appealing to young people and capturing the essence of the Gen Z community worldwide. Incorporating elements of electric blue and black pulse, the new design features a visually soda can silhouette, alluding...
The board of directors of Genting Singapore has approved a S$6.8b investment to propel its integrated resorts brand Resorts World Sentosa as a premiere tourist destination in Asia.
Singapore – In pursuit of bringing a hyper-personalised digital experience in the market, the Bank of Philippine Islands (BPI) has announced its recent affiliation with Personetics, a global leader in financial data-driven personalisation and customer engagement. With this joint effort, the two are set...
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