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Virtual Influencers - are they all they're cracked up to be?
Virtual influencers - are they all they're cracked up to be?
Posted on April 27, 2021
by MARKETECH APAC
Non-human influencers are rising in popularity, but what do they really offer that their breathing counterparts haven't in their ambassadorship?
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frameplay x livewire
Frameplay partners with gametech Livewire to offer in-game inventory in APAC
Posted on April 27, 2021
by Jean Cabico
In-game advertising platform Frameplay has teamed up with gametech company Livewire to provide in-game inventory to APAC marketers.
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Shangri-La new logo
Shangri-La marks 50-year journey with new logo
Posted on April 23, 2021
by Jean Cabico
To celebrate Shangri-La Hotels and Resorts' 50th-year anniversary, the brand has launched a refreshed logo.
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Asia-Pacific Outlook 2021 Reimagining your higher education web strategy_1
The rise of the digital campus: How digital natives are changing the education space way before the pandemic
Posted on April 22, 2021
by MARKETECH APAC
In the recent webinar by MARKETECH APAC, digital marketing expert from Siteimprove Rick Elenbaas discussed how digital natives are now dominating the education space and what universities can do about it.
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Citigroup consumer markets
Citigroup to end consumer business in 10 APAC markets including PH, MY, VT
Posted on April 16, 2021
by MARKETECH APAC
The banking giant will now focus its consumer business on four key hubs in Asia and EMEA.
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Isentia-Google-Cloud-Speech-To-Text
Media intel Isentia adopts Google’s speech-to-text tech
Posted on April 16, 2021
by Teddy Cambosa
Isentia will utilize the speech-to-text feature from Google to be used across its broadcast services for clients.
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The-Hoffman-Agency-Shutterstock-Account-Win-APAC
The Hoffman Agency wins Shutterstock account for comms responsibility in APAC
Posted on April 15, 2021
by Teddy Cambosa
The Hoffman Agency will be leading the communications of Shutterstock in APAC from March to December 2021.
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MARKETECH APAC_Webinar_Cookies
MARKETECH APAC prepares brands into a cookieless world with upcoming webinar for privacy-first audience targeting
Posted on April 15, 2021
by MARKETECH APAC
This 2 June, MARKETECH APAC will be conducting a webinar that sets the dialogue for the impending change in the digital advertising landscape: a privacy-first and cookieless tracking.
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MARKETECH APAC Inside Innovation
MARKETECH APAC tackles higher ed’s digital marketing strategies in ‘new normal’ in webinar for APAC universities
Posted on April 14, 2021
by MARKETECH APAC
The webinar discussed the current challenges and opportunities in digital experience as universities adapt their marketing strategies in the new normal.
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Visa-Accelerator-Program-Asia-Pacific-Selected-Startups
Visa unveils five APAC start-ups part of inaugural accelerator program in the region
Posted on April 12, 2021
by Teddy Cambosa
The new Visa Accelerator Program in the Asia Pacific region has seen start start-ups serving the welfare to start-ups and the under banked.
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