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Category: APAC

The Coca-Cola Company names Anupama Biswas as senior director for Analytics & Insights in APAC
The Coca-Cola Company names Anupama Biswas as senior director for Analytics & Insights in APAC
Posted on July 27, 2021
by MARKETECH APAC
Biswas will be leading the company’s analytics and insights for four operating units in the APAC region. 
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Criteo-Retail-Media-Managing-Director-APAC
Criteo’s Retail Media APAC expansion marked with new MD appointment
Posted on July 27, 2021
by Teddy Cambosa
Taro Fujinaka is appointed as the new managing director for retail media in APAC at Criteo.
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SG e-commerce platform is most ‘talked about’ brand in APAC in Q2, social listening study reveals
SG e-commerce platform is most ‘talked about’ brand in APAC in Q2, social listening study reveals
Posted on July 26, 2021
by MARKETECH APAC
Consumers from APAC do not just enjoy their time on these apps, but also discuss them the most on social media.
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WhatsApp Image 2021-07-26 at 10.58
MARKETECH APAC extends content offering with podcast launch
Posted on July 26, 2021
by Teddy Cambosa
The new podcast offering from MARKETECH APAC features past episodes done by MARKETECH APAC in video format, further extending its content format.
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Zeno-Group-Consumer-Behavior-Brand-Purpose
APAC consumers more likely to buy from ‘purposeful’ brands 7.9 times more
Posted on July 26, 2021
by Teddy Cambosa
Data from Zeno Group shows that consumer behavior in APAC leans towards brands having a purpose-driven strategy.
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Jurassic-World-Run-Virtual-Asia-Pacific
‘Jurassic World’ franchise invites APAC fans for first-ever regional virtual run
Posted on July 22, 2021
by Teddy Cambosa
Jurassic World fans across Asia-Pacific can now join the first-ever franchise-led fun run: virtually.
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SOAP campaign
Special Olympics Asia Pacific launches ‘virtual activation’ campaign to promote inclusion among youth
Posted on July 22, 2021
by Jean Cabico
Non-profit sports organization Special Olympics Asia Pacific has launched a new campaign called ‘#WalkforInclusion’.
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Outbrain-Asia-Pacific-New-Senior-Hires
Recommendation platform Outbrain keys in eight new hires for APAC
Posted on July 22, 2021
by Teddy Cambosa
From account managers to senior hires, these new hires from Outbrain will help empower the company's APAC presence.
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Auth0 survey cart abandonment
About 87% of APAC firms admit potential customers abandon shopping carts due to arduous logins–survey
Posted on July 21, 2021
by Jean Cabico
The latest Auth0 survey found that 87% of APAC organizations admit that potential customers abandon their cart or sign-up process.
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AppsFlyer-Sam-Chiu-Senior-Director-Marketing-APAC
AppsFlyer welcomes new APAC senior director for marketing
Posted on July 21, 2021
by Teddy Cambosa
In his new role as APAC senior director for marketing, he will be responsible for spearheading AppsFlyer’s brand awareness, strategic marketing strategies.
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