Category: Platforms
Building on two decades of advertising experience from Expedia Group Media Solutions, the travel media network leverages its first-party traveller intent and purchase data, so advertising partners reach even more travellers across the purchase journey.
These new video formats leverage proprietary technology and seamless integrations into a curated network of premium sites across APAC to deliver extraordinary advertising experiences on every screen.
Luxury fashion giant Calvin Klein has appointed brandtech company CONTEN.T to enrich its performance-driven digital engagements and deepen first-party insights across Asia via the company’s SUPERFAN platform.
While the Internet (81.9%) and social media (80.8%) remained the most preferred information platforms, in 2023, podcasts (50.5%) have surpassed other media platforms such as online video streaming sites (40.4%), online news portals (22.1%), and television (19.9%) as the most preferred information so...
The survey shows an increase in the incidence of piracy across the region, climbing from 52% last year to 59% this year.
UMG and TikTok will deliver improved remuneration for UMG’s songwriters and artists, new promotional and engagement opportunities for their recordings and songs and industry-leading protections with respect to generative AI.
Available for advertising campaigns on Roblox later this year, IAS’s Viewability and Invalid Traffic (IVT) Measurement products will provide advertisers increased transparency into the quality of their ads within complex 3D environments.
McDonald’s Korea has partnered with global advertising agency Leo Burnett Korea to create its latest campaign that shines light on the living conditions mothers and other caregivers undergo when their child is hospitalised.
In a move to bolster its platforms, video entertainment platform Viddsee has announced the addition of media veteran Ricky Ow to its board of directors.
The study also reveals that year-on-year growth of RMN ad spend in Southeast Asia is forecast to be higher or consistent with the growth being seen globally. The study also notes that Southeast Asian marketers will prioritise investments towards RMN channels this year, with year-on-year ad spend growth...
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