Tag: Platforms

Singapore – Interactive video ads have shown higher preferences among ad viewers, especially to users in Southeast Asia, compared to standard video ads on mobile over-the-top (OTT) platforms, new survey from video advertising platform SpotX shows.

The study showed that interactive ads saw consistent uplift in post ad engagements by viewers. In the survey, the interactive version of a particular video ad saw a 29% uplift in their likelihood to visit the brand’s website, and 17% increase in their likelihood to click on the ad to learn more. 

These findings were supported by actual campaign performance. Across six mobile OTT campaigns in Southeast Asia, the interactive video ads delivered a 54% higher clickthrough rate (CTR) compared to the standard video ads. All campaigns exceeded industry CTR benchmarks.

Additionally, the likelihood to describe the ad as ‘engaging’ saw a 13% uplift among interactive video ads while an 8% uplift on viewers’ likelihood to say they liked the ad compared to standard video. 

On the other hand, data from another SpotX research shows that 86% of OTT viewers in Indonesia and 71% of OTT viewers in Philippines most frequently watch videos on their smartphone. Mobile OTT has earned a strong reputation delivering industry-leading KPIs like completed view rates, cost per completed view and viewability.

For Shrivardhan Sarda, senior director of demand facilitation for APAC at SpotX, the data shown reflects the concept among advertisers that creative ads do matter. 

“However, being more creative doesn’t have to be hard and what this research shows is that by making simple but impactful interactive additions to existing video ads can significantly increase effectiveness particularly on OTT which is monopolizing consumer attention”, Sarda stated. 

Dubai, United Arab Emirates – Global airline Emirates has announced that Emirates Gateway, a direct connect platform, will offer travel partners and agents of the airline exclusive content, including bespoke products and services, as well as differentiated pricing.

Emirates Gateway was initially launched in October last year, and is in line with Emirates’ plans to cater a dynamic marketplace by providing trade partners with a choice of connection options and differentiated products and benefits across channels.

Emirates is working closely with interested trade partners to bring them onboard the Emirates Gateway, which provides access to the widest range of Emirates fare products including exclusive content not available in the indirect channels, and where bookings will not incur a Distribution Surcharge.

The following New Distribution Capability (NDC) content will be available to agents, via Emirates Gateway including access to differentiated ticket pricing such as dedicated promotional fares and pre-sales as well as rich content, selling excess baggage, enable enhanced customer experience, differentiated pricing for select ancillary service as well as faster access to new ancillary products.

“Our goal is to empower our trade partners to deliver even better customer experiences, and we are pleased to introduce the next batch of new exclusive features and benefits for them on Emirates Gateway, which was launched to address the limitations of current legacy systems and provide a wide range of additional content and options for agents,” said Adnan Kazim, Emirates’ chief commercial officer.

Kazim added, “We are heartened by the support and positive feedback that we’ve received from our trade and Global Distribution Systems (GDS) partners to date. Emirates firmly believes in healthy, long-term relationships with all players in the travel ecosystem, and we will continue to work hard to nurture the relationships that we’ve built through the years by providing great value and service.”

Emirates Gateway content can be accessed through three flexible access solutions:

  • Emirates Booking Portal: a user-friendly web booking portal available in 16 languages, connected directly to Emirates’ reservation systems that simplifies the booking, ticketing and post-ticketing servicing of Emirates orders
  • Emirates Gateway Direct: which provides access to Emirates content through IATA standard NDC APIs, allowing our trade partners to build applications that meet their needs
  • Emirates Gateway Sync: a facilitated link to Emirates products and services provided by IATA registered, Emirates certified technology partners

Singapore – Property technology company Ohmyhome has launched its renovation services adding to the company’s suite of end-to-end services. From property searching to post-purchase services, Ohmyhome takes a step further in offering holistic home services to users, making the platform a home-dedicated superapp. 

The addition of the new service is in response to the perennial renovation woes customers face such as unclear costing, inconsistent communication, delays, and renovation disputes. Through it, Ohmyhome Renovation tackles these issues, aiming to deliver a simple, convenient, and quality experience for homeowners.

Within the new service, Ohmyhome connects users to in-house interior designers who will help translate the homeowner’s vision into concrete designs. Customers will receive a complimentary design proposal with fully transparent costing for them to know exactly what they are paying for. Once the proposal is confirmed, materials are ordered and the renovation is carried out with Ohmyhome’s partners.

According to Race Wong, co-founder and CPO of Ohmyhome, the recent launch of its renovation services extends its “ethos of simplicity, convenience, and customer-oriented service to this important post-purchase process.”

“Renovation is an integral step to turning a house into a home, every corner matters to us and customer satisfaction is paramount. That’s why we’ve gathered experienced in-house design and project management teams along with a network of trusted and reliable partners so that every renovation project will be seamless, timely, and of the highest quality,” Wong stated.

Singapore – Airasia’s food delivery platform, airasia food, which is part of the airline’s super-app,has now expanded to Singapore, starting off with a special offer for newly-signed food and beverage (F&B) merchants in the island.

Airasia food offers an online solution for merchants in maintaining their F&B business, as it runs on flat-rate plans and a fast turnaround, allowing merchants to go live within 48 hours upon registration, and at the same time offering a new alternative for consumers. 

For special sign-on rate, airasia food is offering those signing up in Singapore before 1 March, 2021 a commission rate from as low as 8% for the month of March, compared to the usual commission rate of 15% by airasia food. 

Furthermore, airasia food merchants will also receive support from a dedicated account manager who will assist in bringing the F&B business online, provide system support on data analytics and monitoring. Merchants can also leverage on airasia’s extensive marketing effort and periodic campaigns to drive publicity and sales. 

For Tony Fernandes, CEO of the airasia Group, their expansion to the Lion City responds to the ‘vibrant market’ in the region, and hopes that airasia food’s local presence will “democratize the food delivery industry by providing value, simplicity and inclusivity for everyone.”

“Airasia food offers the lowest commission rate in town, enabling merchants to earn more while having full control over their menu, pricing and easy access to data aside from being able to communicate directly with their customers. We look forward to serving the people of Lion City on ground with the delicious offerings from their favorite F&B outlets,” Fernandes said.

SingaporeーSoftware technology company AnyMind announces its launch of AnyShop, a one-stop platform for the company’s various eCommerce tool platforms and partnered integrations that will help businesses and influencers build their e-commerce capabilities.

Users can enjoy the leverage of the following platform offerings: eCommerce site analytics, social media analytics, product manufacturing, site development, and partnered integrations. 

Through these analytic platforms, businesses and influencers alike can apply automated push notifications, site speed improvements, and mobile app compatibility, just to name a few. Furthermore, marketing users can track, discover, and manage marketing activities through the company’s in-built platform, AnyTag.

When it comes to product tracking and promotion, users may use AnyFactory, the group’s in-built cloud platform that allows production efficiency by making it a one-stop-shop for sourcing to manage orders across Asia. The company also offers eCommerce site development and partnered integrations through sales channels and online payment providers, such as providing Shopify services for the Japan market.

“True to our renewed mission of making every business borderless, we are breaking down borders within our own products and business lines to create new value for businesses and individuals today. This only adds on to what we’ve developed and achieved for the marketing and entertainment tech spaces, turning us into a true brand enablement platform,” said Kosuke Sogo, CEO and co-founder of AnyMind Group. 

AnyMind envisions in the near future to expand their software platforms by launching a separate logistics management platform for warehousing management, and also an end-to-end solutions for business and individuals from production, marketing, and distribution.

Petaling Jaya, Malaysia – In its plan to revolutionize the trading experience for its pre-owned car customers, Sime Darby Auto Selection (SDAS), a subsidiary of Sime Darby Motors Malaysia and has partnered Malaysia’s used car trading platform myTukar to boost its customer experience

Sime Darby Auto Selection is a Malaysia-based corporate multi-brand pre-owned car dealer. 

The collaboration between SDAS and MyTukar would not only enable SDAS customers to access a wider procurement grid which would present more choices for them, but would also improve transparency and accuracy on every used car transaction.

In addition, SDAS is looking to enhance its inventory management by leveraging myTukar’s big data analytics.

Jeffrey Gan, SimeDarby Motors Malaysia’s managing director for retail and distribution said,   “We aim to become the largest and most trusted certified pre-owned car dealer in Malaysia.The digitalised process that Tukar provides ensures that our customers will receive the highest trade-in value, through a seamless and transparent experience for peace of mind in selling their cars and buying used cars”. 

Fong Hon Sum, CEO of myTukar said, “myTukar is excited to begin this journey with Sime Darby Auto Selection and we welcome their inspectors onto myTukar’s technology-enabled 2 platform. I strongly believe that this partnership will reinforce our mutual vision of giving customers a seamless and transparent process of purchasing and selling their cars.”

Kuala Lumper, Malaysia – Hermo, a beauty and fashion e-commerce player in South East Asia, has chosen martech solutions Netcore to boost its omnichannel customer engagement and retention. 

According to an announcement by Netcore, it will be assisting Hermo through AI-powered personalization, omnichannel marketing automation, and AI-powered email delivery.

Netcore said that prior to the partnership, Hermo had a siloed approach to its engagement strategy with data scattered among tools and teams working in isolation. According to the company, during the proof of concept stage, it was able to increase the eCommerce’s revenue by 7% as well as a 50% lift in its add to cart.

Chief executive officer Ian Mok and cofounder of Hermo said, “We believe in a numbers-driven approach to marketing and our philosophy perfectly aligns with Netcore’s way of working with brands. The personalization module has been a game-changer for us, and we have the same level of confidence in Netcore’s marketing automation and communications cloud.”

Meanwhile, Group CEO of Netcore Solutions Kalpit Jain commented, “Delivering personalized experiences across all user touchpoints is a core mission of all our offerings. The team at Hermo is as cutting-edge as it can get and we are excited to arm them with the best possible Martech stack for customer engagement and retention. With our unique expertise of serving brands in the beauty and fashion niche we are confident of achieving astronomical results in an expedited time frame.”