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Category: APAC

Lenovo APAC taps anew SocialGrooves.com for social media strategy duties
Lenovo APAC taps anew SocialGrooves.com for social media strategy duties
Posted on May 25, 2022
by Christian Calma
The reappointment will see SocialGrooves.com continue to provide support for all 12 of Lenovo's APAC markets, in terms of social media strategy, creative content and analytics.
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Accor-ALL.com-marketing-campaign-Pacific
Accor launches Pacific-wide campaign for lifestyle app, ALL.com
Posted on May 23, 2022
by Jean Cabico
It seeks to promote ALL.com as the all-encompassing digital destination for the best travel experiences, with incredible loyalty benefits.
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MARKETECH APAC launches new features brand, MARKETECH APAC Reels
MARKETECH APAC launches new features brand, MARKETECH APAC Reels
Posted on May 20, 2022
by MARKETECH APAC
MARKETECH APAC will now be bolstering exclusive video content to deliver the leading industry news and trends in marketing and tech in the region.
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AnyMind Group amps up influencer platform with new fan management feature
AnyMind Group amps up influencer platform with new fan management feature
Posted on May 19, 2022
by MARKETECH APAC
AnyMind Group has launched new features on AnyCreator including functions for the management of fans, chat and email comms, and also for delivery of surveys.
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Sisense report reveals data ‘gold’ for building loyalty and retaining customers
Sisense report reveals data ‘gold’ for building loyalty and retaining customers
Posted on May 19, 2022
by MARKETECH APAC
The report highlights data professionals in the APAC region seeing data and analytics as valuable to digital transformation and future-proofing their business.
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MoEngage launches new WhatsApp business integration for enterprises
MoEngage launches new WhatsApp business integration for enterprises
Posted on May 19, 2022
by Carlo Sarabia
MoEngage has launched a new business integration for enterprises in WhatsApp in wake of the growing trend of consumer buying patterns using mobile phones.
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Okta appoints Celestine Tan as VP marketing for APAC
Okta appoints Celestine Tan as VP marketing for APAC
Posted on May 18, 2022
by Teddy Cambosa
Prior to Okta, Celestine Tan was the vice president of global field and partner marketing at Splunk.
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Tricia Tan appointed as head of marketing, PR of Lamborghini in APAC
Tricia Tan appointed as head of marketing, PR of Lamborghini in APAC 
Posted on May 17, 2022
by Teddy Cambosa
Tricia Tan brings a deep-rooted understanding of communications and customers in the luxury sector at Lamborghini.
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MARKETECH APAC webinar discusses how loyalty strategies will drive greater returns in cookie-less world 
MARKETECH APAC webinar discusses how loyalty strategies will drive greater returns in cookie-less world
Posted on May 17, 2022
by MARKETECH APAC
Together with marketing leaders from SEA, the webinar discussed how loyalty marketing presents to be a viable solution in a world without cookies.
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Qualtrics partners with business tech SAP to boost customer data capabilities
Qualtrics partners with business tech SAP to boost customer data capabilities
Posted on May 12, 2022
by Christian Calma
Through the partnership, Qualtrics XM Discover’s AI and machine learning capabilities will be brought into SAP Service Cloud® and help customer service teams resolve customer issues, increase resolution rate and improve customer satisfaction.
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