Orocan’s new film turns ‘ice condition’ into business inspiration

Manila, Philippines – Orocan has launched a creative campaign to promote its first and largest icebox with wheels, the ‘Koolit 65L’, highlighting how functionality can also be entertaining.

Done alongside creative agency GIGIL, the campaign centres around a short film that tells the story of Isagani, an introvert who “literally turns into ice” during stressful moments. With the help of a resourceful friend, Isagani’s unusual condition is transformed into a mobile juice business, using the Koolit 65L to store and transport ice efficiently.

The film emphasises practical storytelling, showcasing the icebox’s durability, affordability, and mobility without the use of CGI or special effects. By turning a product benefit into a playful narrative, the campaign demonstrates how the Koolit 65L can support small and medium-sized businesses upgrading from traditional styrofoam containers.

The campaign relied entirely on practical filming techniques, with no CGI or special effects, focusing instead on showcasing the product’s mobility, affordability, and durability.

With the Koolit 65L, Orocan positions its icebox as a practical and entertaining solution for business owners looking to upgrade from disposable containers.