Omnicom Advertising Asia forms new regional leadership team to drive brand growth and relevance

Singapore – Omnicom Advertising Asia (OA Asia) has announced the formation of a new regional leadership team aimed at accelerating growth and helping brands across Asia remain culturally relevant amid rapid technological and consumer change.

The new structure brings together six senior leaders spanning creativity, innovation, strategy, intelligence, business development, and marketing. The team will work to translate cultural and technological shifts into opportunities for brands operating in the region.

The group will report to Sean Donovan, President of OA Asia.

Three executives will take on expanded regional responsibilities while continuing their leadership roles at TBWA Singapore: Peter Khoury as Chief Creative Officer, Melissa Daniels as Chief Innovation Officer, and Emmanuel Sabbagh as Chief Strategy Officer.

They will be joined by Andreas Krasser, who expands his remit to chief client partner while continuing as CEO of OA Hong Kong.

Meanwhile, Ellie Brocklehurst has been appointed Chief Growth and Marketing Officer for OA Asia after previously serving as Chief Marketing Officer for Asia at TBWA.

The team will also include S. Subramanyeswar, also known as Subbu, who was recently appointed Chief Knowledge Officer in addition to his role as Chief Strategy Officer of OA India following the close of Omnicom’s acquisition of Interpublic Group.

According to the company, the regional leadership group will work closely with the networks of TBWA, McCann, and BBDO across Asia to support brands navigating a fragmented consumer landscape. The goal is to deliver creative solutions that balance short-term performance with long-term brand health and measurable growth.

The initiative is also supported by OMNI, Omnicom’s AI-driven marketing intelligence platform. The platform integrates data with cultural insights drawn from the agency’s networks to help ensure that marketing intelligence reflects how consumers think, feel, and behave.

“Asia is one of the most complex regions for marketers, but the opportunity here is immense,” said Donovan. “We’ve built a team that simplifies the landscape, combining top talent with an Asia first, future focused mindset, and unprecedented access to resources. It’s a plug and play model that responds to client needs, working in close collaboration with agencies and markets across the region. More than expertise, it’s about giving clients the perspective, ambition and access to think beyond the next campaign.”

The new leadership structure is also intended to strengthen connections across the broader Omnicom Group network, including its media, production, and public relations capabilities, while integrating new proprietary capabilities following the IPG acquisition.