Singapore – TBWA Asia has appointed Peter Khoury, the current chief creative officer of TBWA, to the position of regional chief creative officer as well as the chief creative officer for TBWA Singapore, effective January 1st. Khoury will work from TBWA’s Singapore offices.
As chief creative officer of TBWA\Singapore, Khoury works closely with president of TBWA\Singapore, Mandy Wong, as well as deputy executive creative director Loo Yong Ping and executive creative director Asheen Naidu. Together, they are in charge of the agency’s clientele, which consists of companies like Hilton, National Arts Council, Singapore Airlines, and NCS, among others.
In addition to his position at TBWA\Singapore as chief creative officer, Khoury will take on additional duties in his role as regional chief creative officer. He will work closely with the regional creative leadership team in this expanded role, which consists of Veradis Vinyaratn (Mike), chairman of TBWA\Thailand, Melvin Mangada, chief creative officer at TBWA\SMP Philippines, Takahiro Hosoda, chief creative officer at TBWA\Hakuhodo, Ronnie Wu, chief creative officer at TBWA\China, and Takahiro Hosoda.
Khoury took over as creative lead, global, after moving from TBWA\NEBOKO in the Netherlands, where he worked on the adidas account. Prior to this change, he spent eight years as the chief creative officer at TBWA\Hunt Lascaris, where he made a major contribution to the agency’s numerous years of straight individual agency accolades.
Speaking about the appointment, Sean Donovan, president, TBWA\Asia, said, “As we gear up for a new year and a new level of Disruption and growth, Peter joining us reinforces our continuous commitment to re-invent how we create ongoing value and deliver sustainable creative solutions for our clients. A dynamic world requires a dynamic approach.”
He added, “Perhaps I’m biased, having worked with Peter in South Africa for many years, but I can attest to his outstanding creative capabilities and the vital role he played in the growth and creative success of TBWA\Hunt Lascaris. His impact has already been felt, and I’m excited to see more of this in the coming months.”
Meanwhile, Mandy Wong, president of TBWA\Singapore, said, “We entered 2023 with ambitious targets, and closed off having exceeded our plan. As we set our sights on 2024, I’m delighted to welcome Peter to the agency, and the region.”