MY commerce platform Poptron bags US$1M funding to connect microbrands to global users


Kuala Lumpur, Malaysia – Local-based lifestyle e-commerce platform Poptron has secured US$1M investment from its recent seed funding, which will be used to further connect its partner micro and emerging brands to global users.

The platform aims to extend its operations to Singapore by the first quarter of 2021. The investment will be put into developing and releasing a second version of the platform, projected to be finished by January this year.

Established in September 2020, Poptron offers microbrands selling high-quality, natural, and eco-friendly products or artisanal goods, a platform to be connected with global users. Since then, 100 microbrands with more than 700 different types of product listings have since come on board, ranging from personal care, fashion items, arts and crafts, to pets necessities and home & living products.

“Before the Movement Control Order (MCO), I used to frequent local arts bazaars and discovered a lot of interesting, high-quality products from small brands and businesses. Due to the pandemic, bazaars came to a halt, so these brands are depending on online sales, usually gathered from various social media platforms like Facebook & Instagram. Online demand generation became a critical area of focus, and it became quite evident that securing new customers online isn’t as easy as it seems,” said Brian Johnson Lowe, founder of Poptron.

Poptron’s main proposition is helping sellers overcome key pain points in customer acquisition, business management, and regional growth by using a single platform to handle everything from inquiries to shipping. Users can also discover, follow, and shop through a practical and intuitive user interface while tracking each delivery straight to their doorstep.

“With Poptron, we hope to gather all these brands in one place for consumers to discover, our idea is to prove the value of this unique platform and increase the business returns of our merchants first. Being able to make the strides that we have during the course of this year is a testament to the drive and passion of the team,” Lowe added.

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