Jakarta, Indonesia – Leverate Group has appointed Din Sumedi as its new Chief Creative Officer (CCO), a move aimed at strengthening the agency’s integrated approach as it expands its capabilities across strategy, media, and technology.
With more than two decades of experience in the creative and marketing industry, Sumedi is known for developing brand narratives and leading multidisciplinary teams to produce work across platforms.
In his new role, he will oversee cross-functional collaboration across the organisation, bringing together creative, strategy, and execution to deliver integrated solutions for clients.
According to Marlina Lim, CEO of Leverate Group, the appointment reflects the agency’s ongoing efforts to evolve its operating model and expand its impact.
“Dinʼs appointment marks a defining moment in how we evolve our integrated model and continue our journey of purposeful growth,” Marlina said. “At Leverate, we believe creativity must work hand-in-hand with media and technology to drive real impact. Din brings a perspective and leadership that will help us create ideas that move both culture and business forward in Indonesia and beyond.”
Sumedi said the role presents an opportunity to further integrate creativity with data and execution as the agency continues to develop its offering.
“Leverate Group has built a strong reputation for delivering impactful marketing solutions. What excites me is the opportunity to take this a step further by integrating creativity, data, and execution to produce work that is compelling and effective. I look forward to collaborating and shaping the next phase of growth for both the agency and our partners.”
The appointment forms part of Leverate Group’s broader plans to strengthen its leadership team while advancing its ambition of becoming a leading integrated agency in Southeast Asia.
