Singapore – Helen Lee, most recently with LinkedIn, has joined The Trade Desk as its head of agencies for Asia-Pacific. In a LinkedIn post, she posted that she is eager to work with ‘inspiring colleagues and trusted partners’ in this new role.
“As the new Head of Agencies for APAC, I will be partnering with our region’s largest agency groups to co-create solutions, drive growth for the Open Web, and build a culture of shared success across the region,” she said.
In her new role, she will also work closely with cross-functional teams in product, engineering, and marketing to deliver innovative solutions and ensure agencies embrace the platform’s capabilities. At the core of her mandate is a culture of collaboration, both globally and regionally, ensuring that shared success is achieved.
Prior to joining The Trade Desk, Helen spent three years at LinkedIn, where she drove agency partnership and development initiatives across APAC. At LinkedIn, she focused on building transformative partnerships with several holding companies and leading independent agencies, spearheading programs that combined marketing strategy, product development, talent growth, and thought leadership.
Before her time at LinkedIn, Helen held the role of SVP of monetisation strategy & ad product marketing at Singapore Press Holdings (SPH Media). In this capacity, she led the go-to-market strategies for media products and omni-channel platforms, with a focus on monetising audience, content, and data.
She partnered with programmatic and adtech companies to strengthen digital ad monetisation, pioneered first-party data solutions in response to industry privacy shifts, and built joint business plans with agencies.
Helen’s earlier career is rooted in agency leadership, most notably during her seven-year tenure at Zenith. Rising through the ranks from Regional Account Director to Managing Director of Singapore, she oversaw regional hubs, drove ROI-led media strategies, and led global and regional client accounts including Singapore Tourism Board (STB), Hilton, and Oracle.
A highlight of her time at Zenith was establishing Singapore as STB’s global media hub, managing campaigns across 21 markets after winning a highly competitive global pitch. Her leadership emphasised digital transformation, organisational redesign, and value-driven media planning.
