WHAT'S NEXT 2023:
MARKETING IN MALAYSIA
5 December 2023
Sheraton Imperial Kuala Lumpur
MARKETECH APAC’s What’s NEXT 2023: Marketing in Malaysia is a forward-looking event that is designed to equip brands and marketers with the latest insights, strategies, and tools to prepare for the upcoming trends and predictions in the industry. This conference brings together some of the brightest minds and thought leaders in the marketing industry to share their experiences, knowledge, and insights on what the future holds for marketing.
In this must-attend hybrid conference, we are covering the hottest topics in the industry such as emerging technologies like AI, customer experience, influencer marketing, digital advertising, and more!
This 5 December 2023, What’s NEXT 2023: Marketing in Malaysia, will feature keynote presentations, panel discussions, fireside chats, and networking sessions that will provide attendees with an opportunity to learn, collaborate, and exchange ideas with industry experts and peers.
The What’s NEXT 2023: Marketing in Malaysia is part of the conference roadshows under MARKETECH APAC’s What’s NEXT Series. The conference is approved HRDF Claimable.
December 5, 2023
HYBRID CONFERENCE
8:00 am - 8:55 am
REGISTRATION
8:55 am - 9:00 am
OPENING REMARKS
AI & INNOVATION
9:00 am - 9:30 am
Keynote Presentation: The Future is Here: How CMOs leverage AI future-proof marketing strategies
- How do CMOs explore AI-powered marketing strategies
- What can we learn from promising technological breakthroughs of AI in marketing
9:40 am - 10:00 am
Fireside Chat: Leading Transformation – How evolution starts at the top
- What strategic leadership strategies are proven to increase talent and brand growth
- What necessary changes are implemented to achieve team success
- How to execute team discipline to help weather future challenges
SPEAKER
10:00 am - 10:40 am
Panel Discussion: Leaning into disruptive tech: How CMOs leverage data analysis and AI to reduce marketing ad noise
- Consumer-first: The shift towards personalised and relevant content
- Marketing Campaign Success: Leverage AI-driven customer segmentation to target specific audience groups with relevant ads
- Context Awareness: Minimise ad noise by ensuring chatbot interactions are contextually relevant and helpful
SPEAKER
10:40 am - 10:55 am
MORNING TEA BREAK
E-COMMERCE
10:55 am - 11:35 am
Keynote Presentation: Driving Growth through Brand Love and Customer Engagement
SPEAKER
11:35 am - 12:05 pm
Panel Discussion: Amplifying Social Commerce Game Plan: Why it is a must-have marketing strategy for brands to stay ahead of the competition
- Unravelling Mass Market Appeal and Leveraging Social Platforms for Targeting Key Moments
- Enhancing Modern Commerce Through Behavioral Economics, Emerging Platforms, and Trust Building
- Future Trends – Exploring emerging trends and innovations in social commerce
SPEAKER
12:05 pm - 1:15 pm
NETWORKING LUNCH
CUSTOMER EXPERIENCE
1:15 pm - 1:45 pm
Keynote Presentation: The CX Insurgence: Redefining the formula of brands for AI-driven CX
- How AI-driven data enhances CX
- Why brands are turning to AI as a cost-effective solution
- How personalised and consistent AI-response can lead to trust and brand loyalty
SPEAKER
1:45 pm - 2:25 pm
Panel Discussion: Customer Centricity – The CX that lets customers control their experience
- How can brands focus on a more customer-centric CX approach
- How to proactively engage with consumers through conversational and omnichannel strategies that foster greater engagement
DIGITAL ADVERTISING
2:25 pm - 2:55 pm
Keynote Presentation: Ad Fraud – Ad Fraud: How to eradicate advertisers’ big enemy?
- Stay alert and ahead of fraudsters by building defensive walls
- How can brands build effective defensive walls?
- Why the best defensive walls are strategic and should fit the demands of your industry
2:55 pm - 3:35 pm
Panel Discussion: Bracing for 2024: Why first-party data matters to your marketing efforts
- Remaining Agile: How are marketers prepping for a future-ready first-party data strategy for 2024 and beyond
- Mastering 1P Data: How data analytics and creativity make the most of first-party data
- Optimising Marketing & CX: How does 1P data enhance personalisation (audience segmentation, brand campaigns, and data-driven attribution)
SPEAKER
3:35 pm - 3:50 pm
AFTERNOON TEA BREAK
INFLUENCER MARKETING
3:50 pm - 4:10 pm
Fireside Chat: “Bigger Risk, Higher Payout”: The Formula To An Influencer-Driven Viral Campaign
- Discussing what types of KOLs to reach out, as well as their organic reach
- Explaining how online trends and viral topics work, as well as factors that drive them.
- Piecing together how these trends tie up with the brand’s messaging.
4:10 pm - 4:50 pm
Panel Discussion: From Nano to Mega – Where the secret lies in customer-focused influencer marketing campaigns
- The guide to understanding which influencers perform best amongst consumers
- The importance of campaign-driven influencer marketing as an extension of your brand strategy
- The best influencer marketing strategies to reach all generational cohorts
SPEAKER
4:50 pm - 4:55 pm
CLOSING REMARKS
REQUEST FOR AGENDA
SPEAKERS
SPONSORS
Lead the conversation on what’s next in marketing!
Reach out to us at [email protected]
BECOME OUR PARTNER
BRAND MARKETERS
IN-PERSON PASS
- Access to all physical sessions.
- Access to all presentation materials and recordings (subject to speakers’ approval).
- Access to all networking breaks and lunch.
With complete access to anything and everything in the conference, you won’t be missing out on live Q&A’s, in-person interaction and engagement with other attendees, live demos from exhibitors, and more exciting opportunities! All on-demand materials will be made available.
Early Bird: Until 5 November 2023 USD$399
Standard: After 5 November 2023 USD$499
VIRTUAL PASS
- Access to all conference sessions virtually.
- Access to all presentation materials and recordings (subject to speakers’ approval).
This conference, made accessible online, gives you more than enough exposure to highly engaging discussions, Q&A portions, and more, wherever you are through your desktop or mobile devices. All on-demand materials will be made available.
Early Bird: Until 5 November 2023 USD$49
Standard: After 5 November 2023 USD$149
VENDORS
IN-PERSON PASS
- Access to all physical sessions.
- Access to all presentation materials and recordings (subject to speakers’ approval).
- Access to all networking breaks and lunch.
With complete access to anything and everything in the conference, you won’t be missing out on live Q&A’s, in-person interaction and engagement with other attendees, live demos from exhibitors, and more exciting opportunities! All on-demand materials will be made available.
Early Bird: Until 5 November 2023 USD$499
Standard: After 5 November 2023 USD$599
VIRTUAL PASS
- Access to all conference sessions virtually.
- Access to all presentation materials and recordings (subject to speakers’ approval).
This conference, made accessible online, gives you more than enough exposure to highly engaging discussions, Q&A portions, and more, wherever you are through your desktop or mobile devices. All on-demand materials will be made available.
Early Bird: Until 5 November 2023 USD$99
Standard: After 5 November 2023 USD$199
REASONS WHY
YOU SHOULD ATTEND
NETWORKING
With the same goals of conquering 2024, absorb the energy and connect in-person with marketing peers in Malaysia, and with APAC-wide marketers virtually. Join the conversation in strengthening your resolution for the coming year!
KNOWLEDGE-SHARING
Learn from the best–discover what works for your brand through case studies, the latest marketing trends, and more, to be presented in the conference.
STAY COMPETITIVE
In this ever-changing industry, staying on top of trends and evolving technologies is a must. Expose and equip yourself with valuable industry insights and find out the strategies and tools that will boost your marketing campaigns for 2024.
GROWTH
From professional growth to your team’s to your brand’s–the conference will bring you the inspiration, motivation, development, experience, and opportunities to face 2024 with confidence!
REGISTRATION FORM
CONTACT US
GENERAL CONTACT
Sponsorship
Speaking Opportunities
14i Seville Tower, Circulo Verde Phase 1,
#70 Calle Industria, Brgy. Bagumbayan,
Quezon City, 1100 Philippines