Having been in the Advertising, Branding and Communication industry for over 16 years, Christine has an in-depth and wide spectrum of experience working on industries such as FMCG, Electronics, Finance, Broadcast & Entertainment, QSR and GLCs. Regardless of industry, and whether we are in the Digital era, Christine believes that the success of any brand remains at the heart of knowing who your customers are and what is it that moves their hearts.

Yuen, a multiple award-winning workaholic is now the Chief Merchandise and Marketing Officer for the international retailer, AEON (M) Co Berhad while serving 2 other public listed companies;  GDEX Berhad and OCK Group Berhad. GDEX is a logistic and freight company while OCK is in the business of telecommunications network services and energy.

Currently Yuen is also sitting on the Pahang Economic Advisory Council 2024/5; Committee To Culturalise Productivity for Malaysia Productivity Corporation, MPC; National Cultural Council (MAKEN) as well as the Steering Committee of the 30% Club Malaysia.

Andrea is an experienced Integrated Brand Marketer with a strong track record of driving growth and transforming brand strategies in automotive, FMCG, fintech, and e-commerce sectors. With over a decade of expertise, Andrea has led successful marketing initiatives across Southeast Asia and globally, specializing in integrated campaigns, digital media, and performance optimization. She has been recognized for her strategic thinking, with numerous industry awards and judging roles. Andrea is committed to achieving impactful results through authenticity, creativity, and strategic innovation.

Amasses more than 15 years of experience in sales & marketing, Tricia brings an extensive insight championing revenues for both B2B & B2C companies in business events, property & investment, e-commerce, tourism and hospitality industry. In 2016-2018, Tricia played the strategic role in the start-up of PG Mall, Malaysia’s largest local e-shopping platform. Integrating digital marketing with traditional sales techniques, Tricia believes the psychology of consumers is pivotal to drive an efficient bespoke brand retention and business longevity.

Siew Lai, Chief Marketing Officer of BIG Caring Group, leads Malaysia’s leading healthcare brands, BIG Pharmacy and Caring Pharmacy. With over two decades of experience, she excels in aligning marketing strategies, driving innovation, and enhancing customer engagement. Passionate about empowering teams and delivering measurable outcomes, Siew Lai transforms data into actionable insights. At this conference, she shares expertise on optimizing marketing campaigns through impactful, data-driven strategies for real-world success.

With over 20 years in advertising, branding, digital media and adtech space in Southeast Asia, Diana Boo brings extensive digital marketing experience with a proven track record in data driven business growth and customer insights driven strategy. Prior to joining Boost, the regional full spectrum fintech arm of Axiata, Diana was the Chief Marketing Officer at Lazada Malaysia, who guided the team to win the Marketing Excellence award for Marketer of the year, Innovator of the Year in 2021.

Huey Ying brings over a decade of expertise in F&B, technology, and advertising. She tailors strategies to specific market needs with a consumer-first approach, avoiding one-size-fits-all solutions. Integrating data analytics with consumer insights, she ensures impactful, measurable marketing. With deep understanding of digital marketing from awareness to retention, she combines digital and traditional methods to craft comprehensive campaigns that engage consumers at every stage of their journey, driving growth and amplifying brand appeal.

With 14 years in the industry, Michelle’s expertise lies in go-to-market strategies, generating demand, & expanding clientele across APAC, including Japan. With a portfolio featuring giants like P&G & LVMH, Michelle showcases Clickr’s reach beyond SG to MY, SEA, & Japan.

Fatin Sarjat, GM, Head of Marketing at Delima Oil Products (a subsidiary of FGV Holdings) , drives innovative food products and purpose-driven initiatives, positioning the SAJI brand as Malaysia’s leading cooking oil. Under her leadership, Saji won 7 Kancil Awards 2024 and Kantar recognitions, including the Top Outstanding Brand with the Most Incremental Shoppers in 2022 and also recognized by Kantar as the Fastest Growing Brand of the Decade (Total FMCG), with Consumer Reach Points soaring 177%. With nearly 15 years in FMCG and media industry, Fatin leverages cultural insights and heart-warming stories to build impactful brands. She believes in the power of culturally relevant campaigns to build emotional connections with audiences.

As a Behavioural Brand Strategist and Managing Director of Dreamskingdoms, Yens champions responsible marketing aligned with SDGs and ESG principles. With a forward-thinking approach, he blends consumer psychology, brand intelligence, and AI technology to boost brand performance and visibility. Yens focuses on ethical practices and impactful partnerships, driving long-term growth and positive social impact, making him an advocate for leveraging SDGs/ESG for Phygital growth and building a purpose-driven culture.

XJ has a career spanning across 8years in the media field, coming from various media agencies – with his most recent tenure being from Accenture. He has worked across various sectors such as FMCG, Home & Electronic Appliances, Banking & Fin Tech. XJ is a firm believer in crafting effective business strategies to achieve business goals, leveraging on insights & data, and enhancing these with AI technologies. Currently, he serves as the Head of Digital, Media & Insights at Dutch Lady.

Izra Izzuddin is currently Chief Marketing Officer of HELP Tertiary, HELP Education Group. With 20 years of experience, she plays a significant role in refreshing the brand, marketing, digital and communication strategies and direction for HELP Tertiary. Her experience in various mass and consumer-driven industries such as FMCG (Nestle Malaysia), media, events & broadcasting (Media Prima Berhad), aviation (AirAsia and Firefly/Malaysia Airlines Group) and Fintech, Mobility and ESG (Touch ‘n Go eWallet & Touch ‘n Go Group) has re-built her passion for turning and sustaining brands around strategically, to consistently match, yet challenging the current market and target segments’ needs. She believes in being current, disrupting, exciting, innovative yet relevant besides being dynamically different.

Carol is currently the VP of Brand and Strategy at Loob Holding. In her role, she oversees marketing, communication and brand for leading lifestyle tea brand, Tealive globally. Goal-oriented with a passion for growth hacking and creative solutions, Carol started her career as a Project Manager in Australia, before taking up the role of Regional Marketing Assistant Manager with Grab, the super app, followed by a role as Marketing Manager at ADA, the leading data and AI company in APAC part of the Axiata group and she held the role of Head of Marketing at foodpanda, Malaysia.

Katherine is a dynamic professional and creative force, currently serving as the Regional Head of Content at MARKETECH APAC. She leads a team that believes in excellence, collaboration, and continuous learning. As the driving force behind MARKETECH APAC’s content and events, Katherine is shaping the company’s innovation and growth.

Chayenne Tan is a multi-disciplinary professional with over 20 years of experience. A financial analyst turned marketer, Chayenne has worked in diverse industries and fields – from financial services and Fortune 500 MNCs to agency where she headed integrated marketing portfolios for brands such as Adidas, Nestle, Goodyear, HTC and Tefal. She is currently MRT Corporation’s GM of Product Development and Digital Marketing, where her remit is to develop strategies to grow new non-fare revenue for the country’s premier urban transit owner.

Nicole has experience for 10+ years in strategy and digital. Her journey started out in strategy consulting, then she joined tech via an ecommerce startup. Currently in Mindvalley leading martech, Nicole’s product growth and lifecycle management drives $7M in MRR .

For over 25 years, David Soo has built his career in the marketing and communication industry. Before stepping into his current role, he was the Managing Director of Invictus Blue group (formerly known as Zenith Malaysia), a pioneer media specialist company with a 20-year heritage.

Melissa Sandhu, Head of Sales and Marketing at Prince Court Medical Centre, brings over 20 years of expertise in marketing and communications from across industries including healthcare, hospitality, IT and banking. Her ability to fuse innovation, strategy and storytelling has consistently elevated brand identities and delivered measurable results. At Prince Court, Melissa drives initiatives that align business goals with a world-class patient experience, reinforcing the hospital’s reputation as a leader in healthcare excellence and global partnerships.

Evelyn Lee is the Head of Marketing at Secret Recipe Cakes & Café Group. With over 15 years of experience in the F&B industry, she has developed a strong understanding of the market and an immense knowledge of effective marketing strategies that have resulted in a proven track record of awards for Secret Recipe; namely, ‘Brand of the Year by World Branding Awards from London, Kensington Palace’ and ‘Best Brand Platinum Award by SOBA’ for 2018, 2019 and 2022 in a row.

Jayson Ong, Head of Brand Marketing at Sharp Electronics Malaysia, has 15 years of experience leading top agencies as a creative. He’s managed major brands like Sharp and Samsung. Jayson has earned *Marketing Leader of the Year* awards for two consecutive years (2023 and 2024), along with accolades for best brand launches. With expertise in brand planning, marketing, and PR, he is dedicated to nurturing brands and unlocking their creative potential.

Anjana is the Agency Client Partner for Shutterstock in APAC and works closely with all the major holding agency groups and independent agencies in the creative, media, and PR sectors.

Anjana has a proven track record in advertising, creative content solutions, and HR tech across the Singapore, Indonesia, and India markets. Since joining Shutterstock in 2022, Anjana has significantly grown Shutterstock’s agency relationships within the APAC region and has been a trusted partner for clients for their content needs.

In her previous agency role, she has managed high-profile brands such as, Vicks, Whisper, Roche and Coca-Cola, among others.

Asnawi Jufrie, SleekFlow’s General Manager, oversees SleekFlow’s day-to-day operations and leads the social commerce platform’s growth in Southeast Asia. As the first key hire outside Hong Kong’s headquarters, he brings forth his domain expertise in the CRM space, and business development for SaaS companies. He is a firm believer in building a better tomorrow and is driven to bring the power of social commerce to the SEA region. Prior to joining SleekFlow, Asnawi was the ASEAN Team Lead, Business Development at the leading cloud computing company, Salesforce, and an ex-Management Consultant at PwC focusing on Tech and International Development projects with the private and public sectors.

Robin Ng, Senior Vice President of Asia at Soprano Design, leads a regional sales team focused on securing new partnerships and driving Soprano’s global sales strategy.

He works closely with executives and marketers across industries to enhance communication strategies, providing essential insights and tools to ensure campaigns align with KPI goals.

Jason Yong is a visionary CEO and founder of Unicom Marketing, with over 15 years of experience in strategic event management. He has been an award-winning entrepreneur, consumer journey specialist, and audience scientist. His journey in the activation industry is marked by an unwavering commitment to transforming ideas into experiential campaigns and tailoring consumer journeys based on comprehensive data analysis.

Under Jason’s leadership, Unicom Marketing doesn’t just use marketing technology to improve activation; they’re also actively involved in developing it. The team is currently working on innovative tools like beacon crowd measurement, facial analytics, and AI-powered content management systemdesigned specifically for DOOH.

Jason leads efforts to make the industry eco-friendlier by focusing on two key areas: creating environmentally friendly mobile event spaces and developing advanced marketing tools that are gentle on the environment. He is currently working on a project to swap generators with solar and battery power, aiming to reduce both the environmental footprint and power consumption of these mobile event spaces.

Jason is outgoing and fun-loving nature extends to his approach to work. His innovative thinking and commitment to green initiatives not only drive Unicom Marketing’s technological advancements but also contribute to the enjoyable and unforgettable experiences the company delivers.

Alyaa is a tenacious go-getter with true grit, a social media expert with a deep understanding of digital marketing strategies and trends – with over 15 years of experience in the telco industry. Driven by insights and objectives, she is responsible for how TM group of brands (inclusive of Unifi) social media ecosystem lives on digital, all the while making industry firsts in bringing the company forward; end-to-end spectrum; from the way the company sells to the way the company engage with its customers. She is always obsessed and amazed on how human behaves on digital, and she believes that anything is possible and can be engineered from the get-go, we just have to be creative about it. Strong in public relations, media, marketing, and communication, she is also known for her strength as a social media guru, digital strategist (marketing and branding) as well as a crisis communication expert.