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Register

August 14, 2024
Crowne Plaza Manila Galleria

August 14, 2024 8:00 am

100

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Register

August 14, 2024

Venue: Crowne Plaza Manila Galleria

MARKETECH APAC’s E-Commerce Marketing in the Philippines 2024 is a pioneering in-person conference poised to redefine the landscape of e-commerce in Manila on August 14, 2024. This event marks a significant milestone in the evolution of Philippine commerce, uniting industry leaders and marketing experts. Delve into the depths of Philippine e-commerce alongside distinguished luminaries, where the latest trends, strategies, and technologies converge to shape the future of commerce.

Brace yourself for a day teeming with endless opportunities for learning, networking, and inspiration, geared towards revolutionising your e-commerce strategies. From top-notch keynote presentations to panel discussions, fireside chats, and networking sessions–each moment is carefully crafted to spark your curiosity and propel your ambition forward.

Join us and become an integral part of a dynamic community committed to pushing the boundaries of innovation and fostering unparalleled growth in the e-commerce domain. 

Register

Agenda

August 14, 2024

none

8:00 AM

8:55 AM

REGISTRATION

8:00 AM

8:55 AM

REGISTRATION

SPEAKERS

none

8:55 AM

9:00 AM

OPENING REMARKS

8:55 AM

9:00 AM

OPENING REMARKS

SPEAKERS

HYPERPERSONALISATION

9:00 AM

9:40 AM

Keynote Presentation: GCash Insider: Audience Profiling on Hyperdrive

9:00 AM

9:40 AM

Keynote Presentation: GCash Insider: Audience Profiling on Hyperdrive

In this session, we will identify modern marketing strategies by segmenting consumers and analysing their profiles, behaviours, and spending habits using transaction data from millions of GCash users:

  • Location Marketing: Making your brand omnipresent—everywhere your customer is, by leveraging day and night location data
  • Occasion Marketing: Transforming weekend and weekday channels with hyper-personalisation to mix online and offline marketing, from public holidays to personal celebrations
  • Behavioural Segmentation: Sharpen your targeting with precise cross-cohort segments, going beyond traditional market focus

SPEAKERS

Kay Lagman

Kay Lagman

Partner Investment & Marketing Head

GCash’s New Businesses Group

AI

9:40 AM

10:10 AM

Keynote Presentation: From Pilots to Powerhouse: Generative AI Transforming E-Commerce Excellence

9:40 AM

10:10 AM

Keynote Presentation: From Pilots to Powerhouse: Generative AI Transforming E-Commerce Excellence

  • Unlocking Efficiency and Scalability through AI Merchandising Services to Increase Conversion Rates and Average Order Value
  • Efficiently Manage and Integrate Assets across Commerce Sites with Tools Like Adobe Experience Manager, Adobe Firefly, Adobe Express & Adobe Stock
  • Track & Analyse the Success of Campaigns, Get insights into Content Performance with Adobe Gen Studio

SPEAKERS

Ankit Agarwal

Ankit Agarwal

Senior Solution Consultant – Commerce

Adobe

10:10AM

10:40 AM

MORNING TEA BREAK

10:10AM

10:40 AM

MORNING TEA BREAK

SPEAKERS

Customer Engagement

10:40 AM

11:10 AM

Keynote Presentation: Spearhead E-Commerce Growth: Fostering Brand Loyalty and Amplifying Customer Interaction

10:40 AM

11:10 AM

Keynote Presentation: Spearhead E-Commerce Growth: Fostering Brand Loyalty and Amplifying Customer Interaction

  • Forward-Thinking Branding: Embracing Innovative E-Commerce Strategies for Unmatched Expansion
  • Cutting-Edge Engagement Techniques: Maneuvering Through a Competitive Online Retail Landscape with Memorable Brand Experiences that Propel Success
  • Mastering the Top of the Funnel: Harnessing Brand Affinity for Increased Visibility, Effective Customer Acquisition, and Lasting E-Commerce Triumph

SPEAKERS

Albet Buddahim

Albet Buddahim

Chief Marketing Officer

PRIMER Group of Companies

11:10 AM

12:00 PM

Panel Discussion: Navigating Creative Commerce in 2024: Amplifying Engagement Across Multiple Channels

11:10 AM

12:00 PM

Panel Discussion: Navigating Creative Commerce in 2024: Amplifying Engagement Across Multiple Channels

  • Advancing E-Commerce Marketing: Innovative Technologies for Crafting Personalized Engagement Strategies
  • Obsessing Over Customers: Addressing Evolving Consumer Preferences and Peak Season Demands with Holistic Solutions
  • Accelerating Shopper Conversions: Implementing End-to-End Strategies to Swiftly Turn Transactions into Value-Generating Opportunities

SPEAKERS

Nancy Almasco

Nancy Almasco

Marketing Director

FlowerStore.ph

Jasper Sadiang Abay

Jasper Sadiang Abay

Head of Campaign Marketing

Home Credit Philippines

Ariana Henares

Ariana Henares

Head of E-commerce

Nestlé

Jeremiah Su

Jeremiah Su

Co-founder (Moderator)

Superminted

12:00 PM

1:25 PM

NETWORKING LUNCH

12:00 PM

1:25 PM

NETWORKING LUNCH

SPEAKERS

Customer Experience

1:25 PM

1:55 PM

Keynote Presentation: Omnichannel Strategy Guide for 2024: Navigating Customer Journeys in the E-commerce Terrain

1:25 PM

1:55 PM

Keynote Presentation: Omnichannel Strategy Guide for 2024: Navigating Customer Journeys in the E-commerce Terrain

  • Channel Harmony: Crafting a Smooth E-Commerce Experience where Each Channel Adds its Special Touch
  • Giving Customers the Reins: How E-Commerce Can Let Users Easily Move Between Channels as They Like
  • Spotting Trends Like a Pro: Using Analytics to Find Trends, Improve Customer Paths, and Make Experiences Personal

SPEAKERS

Emmanuel Cruz

Emmanuel Cruz

E-Commerce Head

Mondelēz International Philippines

1:55 PM

2:35 PM

Panel Discussion: Shake Up Your CX Game with Generative AI

1:55 PM

2:35 PM

Panel Discussion: Shake Up Your CX Game with Generative AI

  • Leveraging Generative AI: Personalised Potential in E-Commerce, Marketing, and Software Development
  • Maximising Potential: Generative AI’s Alignment with Business Goals and Personalised Customer Needs for Quick Wins and Long-Term Success
  • Real-Time Personalisation: Delivering Genuine, Customer-Centric Experiences for Superior CX

SPEAKERS

Ankit Agarwal

Ankit Agarwal

Senior Solution Consultant – Commerce

Adobe

Christian Domingo

Christian Domingo

Digital Business Development Head

NutriAsia, Inc.

Roki Ferrer

Roki Ferrer

Head of Data (Moderator)

dentsu International

Digital Advertising

2:35PM

3:00 PM

Fireside Chat: Elevating E-Commerce Media: Maximising Returns with Cutting-Edge Online Shopping Ads in 2024

2:35PM

3:00 PM

Fireside Chat: Elevating E-Commerce Media: Maximising Returns with Cutting-Edge Online Shopping Ads in 2024

  • Supercharging Advertising (2024 and Beyond): Amp up your returns in e-commerce media networks, especially in the ever-changing world of online shopping.
  • Turbocharged Campaign Success: Dive into advanced tactics for ramping up campaign performance and keeping sales flowing, all while keeping up with the digital evolution.
  • Nailing Online Advertising: Get savvy in mastering online shopping ads for big wins in 2024

SPEAKERS

Isabel Falco

Isabel Falco

Chief Digital & Marketing Officer

L’Oréal

Quad Dela Paz

Quad Dela Paz

Head of Digital (Moderator)

dentsu International

Influencer Marketing

3:00 PM

3:50 PM

Panel Discussion: Influencer Tactics 2024: The ‘I’m Live!’ Craze & Micro vs. Macro

3:00 PM

3:50 PM

Panel Discussion: Influencer Tactics 2024: The ‘I’m Live!’ Craze & Micro vs. Macro

  • Future-Forward Analysis: Project the influencer marketing landscape in 2024 by evaluating micro and macro strategies’ impact on brand success.
  • Data-Driven Projections: Use analytics to predict how micro and macro approaches shape influencer marketing for years to come.
  • Strategic Roadmap: Develop a forward-thinking influencer marketing strategy, informed by the assessment of micro versus macro approaches in 2024 and beyond.

SPEAKERS

Brittany Kaw (1)

Brittany Kaw

Global Offline Media and Influencer Marketing Senior Team Lead

Emma – The Sleep Company

Ila Cruz-Lucmayon

Ila Cruz-Lucmayon

Digital Marketing and Advertising Head

Sun Life Philippines

Phil Tiongson

Phil Tiongson

Head and General Manager for Data and Strategy (Moderator)

Havas Ortega

none

3:50 PM

4:00 PM

CLOSING

3:50 PM

4:00 PM

CLOSING

SPEAKERS

4:00 PM

4:30 PM

AFTERNOON TEA BREAK

4:00 PM

4:30 PM

AFTERNOON TEA BREAK

SPEAKERS

See Agenda for Day 2

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Speakers

Ankit Agarwal
Ankit Agarwal
Senior Solution Consultant – Commerce
Adobe
  • View Speaker Profile

95981

Ankit Agarwal is Senior Solution Consultant at Adobe, leading pre-sales engagements across industries. In his role, Ankit is a trusted advisor to the leading Enterprises in South East Asia, helping them transform their Commerce experiences. With more than 13 years of experience, Ankit has deep expertise in Digital Commerce & strategies to drive revenue & growth with personalisation & experience driven Commerce. Before Adobe, he has worked for companies such as MoniMedia & Ranosys Technologies in Singapore.

Roki Ferrer
Roki Ferrer
Head of Data (Moderator)
dentsu International
  • View Speaker Profile

98463

Roki is a seasoned marketer of 18 years with roles in brand management and integrated marketing for Splash Corporation and Coca-Cola. His tenure as Corporate Brand Management and Sustainability Director at Globe drove company reputation across stakeholders.

From an 11-year client position, Roki assumed the role of Integration Director at Publicis Media. In 2019, he joined Dentsu to fortify strategy and research capabilities in media and creative. Currently Head of Data, Roki is dedicated to advancing agency value through data-driven and tech-enabled solutions.

Quad Dela Paz
Quad Dela Paz
Head of Digital (Moderator)
dentsu International
  • View Speaker Profile

95284

No biography found.
Brittany Kaw (1)
Brittany Kaw
Global Offline Media and Influencer Marketing Senior Team Lead
Emma – The Sleep Company
  • View Speaker Profile

97629

No biography found.
Nancy Almasco
Nancy Almasco
Marketing Director
FlowerStore.ph
  • View Speaker Profile

92658

Nancy has over 10 years of experience in digital marketing and ecommerce. She enables businesses to scale and disrupt the competitive landscape with strategies based on data and consumer insight. She is currently the Marketing Director of FlowerStore.ph, the Philippines’ #1 Online Gift Store. Nancy is set to launch her own digital firm which focuses on providing services to SMEs, startups, and scaleups.

Kay Lagman
Kay Lagman
Partner Investment & Marketing Head
GCash’s New Businesses Group
  • View Speaker Profile

98425

Kay Lagman is the Partner Investment & Marketing Head of GCash’s New Businesses Group. She helms the business development initiatives of the group, driving common growth between GCash and its business partners through data-driven campaigns.

Kay has 19 years of professional experience in marketing and advertising, most recently heading the total content business of Wavemaker Philippines, in charge of business growth, product adoption, and senior client relationships.

Her background is heavy in digital marketing, IMC, and creative advertising through her previous experience with MRM//McCann, Kite Digital Media Hong Kong, Summit Media, dentsu and Starcom Mediavest.

Phil Tiongson
Phil Tiongson
Head and General Manager for Data and Strategy (Moderator)
Havas Ortega
  • View Speaker Profile

98431

Phil Tiongson has more than 25 years of experience in the field of strategic media planning, analytics, and data. Currently the General Manager for Mx and Data Science at HAVAS Ortega, he is tasked to ensure that the local teams are equipped with the technology and data resources needed to optimize consumers’ media experiences to build meaningful brands. Prior to HAVAS Ortega, he was with McCann Worldgroup Philippines, IPG Mediabrands, Mediacom and Zenithoptimedia in Singapore, and McCann Erickson in Vietnam.

Jasper Sadiang Abay
Jasper Sadiang Abay
Head of Campaign Marketing
Home Credit Philippines
  • View Speaker Profile

93892

Jasper Sadiang-Abay is an expert in marketing strategy, technology, and data. With over 14 years of experience in the industry, he has built online presence and brand perception for top corporations. He has established marketing teams for multiple local and international companies across various industries, including food and beverage, real estate, consumer apps, and fintech. He is currently the Head of Campaign Marketing at Home Credit Philippines, where he crafts marketing strategies and launches nationwide campaigns for all of the company’s products to drive acquisition, retention, usage, cross-selling, and brand building.

Isabel Falco
Isabel Falco
Chief Digital & Marketing Officer
L’Oréal
  • View Speaker Profile

93809

Isabel Falco is a marketer & business leader with a demonstrated history of working in the consumer goods industry in the Philippines. Isabel has had 15 years of experience focused on consumer marketing, brand building, business strategy & management, and digital acceleration.

Isabel is currently the Chief Digital & Marketing Officer of L’Oréal Philippines, and together with her team is responsible for leading the digital-first transformation across all Divisions, powered by data & beauty tech, and accelerated consumer insights & acquisition. Her passion for digital, marketing, and beauty has allowed her to build digital-first marketing talents in the Philippines.

She graduated cum laude from the Ateneo de Manila University with a Bachelor of Science degree in Management Engineering.

Emmanuel Cruz
Emmanuel Cruz
E-Commerce Head
Mondelēz International Philippines
  • View Speaker Profile

92490

Emmanuel is the Omnichannel Director of Avon Cosmetics Inc. responsible for accelerating retail offline and online portfolio brands. He has 16 extensive years of regional and local experience in e-commerce, digital marketing, brand management, and commercial operations from multinational FMCGs – Unilever, Bayer Consumer Health, Wyeth Nutrition and Mondelez. He holds a bachelor’s degree in Management Engineering from Ateneo de Manila University, of which he is currently a part-time faculty teaching Digital Marketing at the John Gokongwei School of Management. Outside work, he enjoys playing tennis, travelling and spending quality time with his Shiba Inu.

Ariana Henares
Ariana Henares
Head of E-commerce
Nestlé
  • View Speaker Profile

93087

No biography found.
Christian Domingo
Christian Domingo
Digital Business Development Head
NutriAsia, Inc.
  • View Speaker Profile

98695

Christian Domingo is a digital business development pioneer with an experience of over 15 years. Starting his career with Cebu Pacific in 2008 as a digital marketer, Christian developed ROAS and social media best practices before moving to L’Oreal in 2014, where he headed digital marketing and foray into e-commerce. In 2017, Christian moved to Abbott Philippines, where he solidified e-commerce and brick & click captaincy. Finally with his current position, he is the Digital Business Development Head of NutriAsia.

Albet Buddahim
Albet Buddahim
Chief Marketing Officer
PRIMER Group of Companies
  • View Speaker Profile

92833

Albet Buddahim is the Vice President and Head of Marketing for MEGA Prime Foods Inc., looking after MEGA Sardines, Tuna, Mackerel, Squid, MAMA Tuna, PRIMO Wines, PRIME Quality Products and Jimm’s Coffee. Albet’s extensive expertise spans Marketing, eCommerce, Media, and Brand-building, gained from leadership roles as former Chief Marketing Officer of PRIMER Group of Companies and L’OREAL Group Philippines respectively. In Digital Marketing and Digital Business-building, he is the former Asia Digital Business Platform Leader of Procter & Gamble Asia, Business Development Head of AVON Philippines, and more.

Ila Cruz-Lucmayon
Ila Cruz-Lucmayon
Digital Marketing and Advertising Head
Sun Life Philippines
  • View Speaker Profile

98432

No biography found.
Jeremiah Su
Jeremiah Su
Co-founder
Superminted
  • View Speaker Profile

98660

Chief cheerleader of Superminted (aka CVO) Jeremiah has been in the branding, marketing, and content realm since 2008. He believes that content should always aim to educate, entertain, empower, and have an impact to impart. In his spare time, Jeremiah teaches in the Nas Company about content, marketing, and branding (no surprise there). He has 3 cats, believes in aliens, and knows that everything happens for a reason.

Speaker Photo
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Connect with millions of active and paying GCash customers through Marketing, Data, and Green Solutions with GCash for Business: Partner Solutions.

Leverage data-driven strategies to elevate your brand with easy and effective marketing solutions that provide a deeper understanding of your consumers’ passion points. Businesses can create hyper-personalized campaigns, simplify customers’ onboarding process, and implement environmentally impactful strategies, resulting in relevant reach and enhanced engagement.

GCash for Business: Partner Solutions is powered by GCash, the country’s leading Fintech company. Fueled by continuous game-changing and purpose-driven innovation, it envisions ‘Finance for All’ working towards making Filipinos’ everyday lives better.

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Shopify is the leading global commerce company, offering trusted tools to scale, market, and run the world’s most innovative brands. Shopify makes commerce better for everyone with a platform and services that are engineered for speed, customization, reliability, and security, while delivering a better shopping experience for consumers online, in store and everywhere in between. Shopify is excited to have 360&5 represent us at this event.

In the competitive e-commerce landscape, 360&5 stands out as the top Shopify Plus Partner in the region. Serving industry giants like Uratex Philippines and Universal Music, they offer bespoke Shopify solutions tailored to client needs. Their commitment to excellence ensures success at every growth stage, setting a new industry standard. From startups to established tech giants, 360&5 provides unwavering support throughout the growth journey.

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Become a Sponsor

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By submitting the form, I understand MARKETECH APAC's Terms & Conditions & Cookie & Privacy Policy. Opt in to receive email marketing tips, insights, invitations, product updates, and more via email from MARKETECH APAC. Please note that your consent is voluntary and you are under no obligation to opt-in. Even if you choose to consent now, you are welcome to come back and opt-out at any time.

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Access Pass

BRAND MARKETERS

BRAND MARKETERS PASS

Access to all physical sessions.

Access to all presentation materials (subject to speakers’ approval).

Access to all networking breaks and lunch.

With complete access to anything and everything in the conference, you won’t be missing out on live Q&A’s, in-person interaction and engagement with other attendees, live demos from exhibitors, and more exciting opportunities! All on-demand materials will be made available.

PHP 15,500

/Standard

PHP 12,500

/Early Bird

Early Bird – until July 15, 2024

VENDORS

VENDORS PASS

Access to all physical sessions.

Access to all presentation materials (subject to speakers’ approval).

Access to all networking breaks and lunch.

With complete access to anything and everything in the conference, you won’t be missing out on live Q&A’s, in-person interaction and engagement with other attendees, live demos from exhibitors, and more exciting opportunities! All on-demand materials will be made available.

PHP 23,500

/Standard

PHP 20,500

/Early Bird

Early Bird – until July 15, 2024

Reasons Why You Should Attend

Networking_1

Networking

Expand your connections with brands and marketers from the Philippines, as we all join the conversation together and see what the future of e-commerce marketing has to offer with new associates and peers.

Knowledge-Sharing

Knowledge-sharing

Gather insights and absorb the best advice and strategies with in-person discussions, presentations, and proven e-commerce strategies in the Philippine market.

Stay-Competitive

Stay Competitive

In the evolving e-commerce marketing landscape of 2024, staying ahead and gathering crucial insights is essential. This conference offers the outstanding insights needed to navigate competition and stay updated throughout the year and beyond.

Growth

Growth

This event is a beacon for personal and brand growth, offering inspiration, motivation, and valuable connections with fellow marketers. Seize the opportunity to elevate your e-commerce strategies!

Register

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Registration Type

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As a delegate, you will have the opportunity to join roundtable discussions with your peers. Please select your preferred topics that you would like to join, and we will try to accommodate your request. You will have the opportunity to join two (2) roundtable sessions.*

Payment Options

Billing Details

Payment instructions shall be sent through your given email address depending on your selected payment option.

Please note that your registration will only be confirmed once payment is received.

By submitting the form, I understand MARKETECH APAC's Terms & Conditions & Cookie & Privacy Policy. Opt in to receive email marketing tips, insights, invitations, product updates, and more via email from MARKETECH APAC and What’s NEXT in Marketing: Philippines 2025's Sponsors. Please note that your consent is voluntary and you are under no obligation to opt-in. Even if you choose to consent now, you are welcome to come back and opt-out at any time.

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