8:00 AM
8:55 AM
REGISTRATION
8:00 AM
8:55 AM
REGISTRATION
SPEAKERS
MARKETECH APAC’s E-Commerce Marketing in Malaysia 2024 is a groundbreaking conference poised to redefine the landscape of e-commerce marketing in Malaysia. This innovative event, debuting this year, aims to bring together industry leaders, digital marketing experts, and forward-thinking entrepreneurs under one roof, to explore the latest trends, strategies, and technologies shaping the e-commerce ecosystem in the Malaysian market.
On 25 July 2024, live in Sheraton Petaling Jaya, the event will burst into the industry scene, igniting a firestorm of innovation and collaboration in the heart of Southeast Asia’s e-commerce hub.
It will gather the most brilliant minds in e-commerce marketing for a day of unparalleled learning, networking, and inspiration.
The conference is meticulously crafted to encompass an array of engaging formats including keynote presentations, panel discussions, fireside chats, and networking sessions. This multifaceted approach ensures that attendees are not only gaining insights but also actively engaged throughout the event.
Don’t miss out on this exciting opportunity to be part of a dynamic community driving innovation and growth in the e-commerce industry.
This conference is approved HRDF Claimable.
8:00 AM
8:55 AM
REGISTRATION
8:00 AM
8:55 AM
REGISTRATION
SPEAKERS
8:55 AM
9:00 AM
OPENING REMARKS
8:55 AM
9:00 AM
OPENING REMARKS
SPEAKERS
9:00 AM
9:30 AM
Keynote Presentation: Elevating E-Commerce Growth Strategies: Cultivating Brand Love and Enhancing Customer Engagement
9:00 AM
9:30 AM
Keynote Presentation: Elevating E-Commerce Growth Strategies: Cultivating Brand Love and Enhancing Customer Engagement
SPEAKERS
Yau Chuan Ng
Chief Marketing and Digital Officer
Loob Holding
9:30 AM
10:10 AM
Panel Discussion: The Creative Commerce Guide for 2024: Boost Engagement in the Multi-Channel World
9:30 AM
10:10 AM
Panel Discussion: The Creative Commerce Guide for 2024: Boost Engagement in the Multi-Channel World
SPEAKERS
Jennifer Chang
Head of Marketing
MABECS Malaysia
Charanpal Singh
Head of Marketing
ShopBack
Seong Yee Teoh
Head of CRM & Digital Marketing
StashAway
Katherine Denise Sy
Regional Head of Content (Moderator)
MARKETECH APAC
10:10 AM
10:30 AM
Keynote Presentation: From Bricks to Clicks
10:10 AM
10:30 AM
Keynote Presentation: From Bricks to Clicks
SPEAKERS
Zainal Abidin
Enterprise Account Executive
Braze
10:30 AM
11:00 AM
MORNING TEA BREAK
10:30 AM
11:00 AM
MORNING TEA BREAK
SPEAKERS
11:00 AM
11:30 AM
Keynote Presentation: Future-Forward Marketing: Revolutionising Social Commerce for Unprecedented Profit Success
11:00 AM
11:30 AM
Keynote Presentation: Future-Forward Marketing: Revolutionising Social Commerce for Unprecedented Profit Success
SPEAKERS
Daler Kendzhaev
Managing Director, Investment & Specialist Solutions
Omnicom Media Group
11:30 AM
12:10 PM
Panel Discussion: The Post-Purchase Experience You’ve Been Missing
11:30 AM
12:10 PM
Panel Discussion: The Post-Purchase Experience You’ve Been Missing
SPEAKERS
Ben Moreau
Vice President – South East Asia
Lexer
Chan Ming Yen
Head of Marketing
POS Malaysia
Salil Mahajan
Head of E-Commerce – Malaysia & Singapore
Reckitt
Ian Choe
Head of Brand Communications (Moderator)
TIME dotCom
12:10 PM
1:25 PM
NETWORKING LUNCH
12:10 PM
1:25 PM
NETWORKING LUNCH
SPEAKERS
1:25 PM
2:00 PM
Panel Discussion: Elevating Purchasing Confidence: Unleashing the Power of AI in Digital Content Creation for Consumers in Integrating and Leveraging AI
1:25 PM
2:00 PM
Panel Discussion: Elevating Purchasing Confidence: Unleashing the Power of AI in Digital Content Creation for Consumers in Integrating and Leveraging AI
SPEAKERS
Tina Dotzauer
Director of Marketing
Datai Hotels & Resorts
Nicole Chin
Head of Marketing Technology, CRM & Product Growth
Mindvalley
Katherine Denise Sy
Regional Head of Content (Moderator)
MARKETECH APAC
2:00 PM
2:15 PM
Keynote Presentation: Re-Purpose for Impact: Building a Sustainable Phygital E-Commerce Brand that Balances People, Planet, and Profit
2:00 PM
2:15 PM
Keynote Presentation: Re-Purpose for Impact: Building a Sustainable Phygital E-Commerce Brand that Balances People, Planet, and Profit
SPEAKERS
Yens Yenkai
Managing Director
DreamsKingdoms
2:15 PM
2:35 PM
Fireside Chat: Revolutionising E-Commerce Media: Maximising Online Shopping Ads for 2024 ROI
2:15 PM
2:35 PM
Fireside Chat: Revolutionising E-Commerce Media: Maximising Online Shopping Ads for 2024 ROI
SPEAKERS
Neeraj Mishra
Head of Media- Business Intelligence & Data Management
Vinda Group SEA
Daler Kendzhaev
Managing Director, Investment & Specialist Solutions (Moderator)
Omnicom Media Group
2:35 PM
3:05 PM
AFTERNOON TEA BREAK
2:35 PM
3:05 PM
AFTERNOON TEA BREAK
SPEAKERS
3:05 PM
3:35 PM
Keynote Presentation: Future-Driven Outcomes: Unleashing the Synergy of Brand and Performance Marketing in 2024
3:05 PM
3:35 PM
Keynote Presentation: Future-Driven Outcomes: Unleashing the Synergy of Brand and Performance Marketing in 2024
SPEAKERS
Low Ngai Yuen
Group Chief Merchandise And Marketing Officer
AEON
3:35 PM
4:15 PM
Panel Discussion: Shaping E-Commerce Triumph: The Ongoing Evolution of Digital Media for Enduring Impressions
3:35 PM
4:15 PM
Panel Discussion: Shaping E-Commerce Triumph: The Ongoing Evolution of Digital Media for Enduring Impressions
SPEAKERS
Mark Opao
eCommerce Lead – Southeast Asia
Kaspersky
Andrew Pinto
VP, Brand Marketing
Unifi
Michelle Tenoudji
Global Business Director (Moderator)
Clickr Media Pte. Ltd.
4:15 PM
4:20 PM
CLOSING REMARKS
4:15 PM
4:20 PM
CLOSING REMARKS
SPEAKERS
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Yuen, a multiple award-winning workaholic is now the Chief Merchandise and Marketing Officer for the international retailer, AEON (M) Co Berhad while serving 2 other public listed companies;Â GDEX Berhad and OCK Group Berhad. GDEX is a logistic and freight company while OCK is in the business of telecommunications network services and energy.
Currently Yuen is also sitting on the Pahang Economic Advisory Council 2024/5; Committee To Culturalise Productivity for Malaysia Productivity Corporation, MPC; National Cultural Council (MAKEN)Â as well as the Steering Committee of the 30% Club Malaysia.
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With 14 years in the industry, Michelle’s expertise lies in go-to-market strategies, generating demand, & expanding clientele across APAC, including Japan. With a portfolio featuring giants like P&G & LVMH, Michelle showcases Clickr’s reach beyond SG to MY, SEA, & Japan.
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Hailing from Germany, Tina has gained in-depth strategic commercial acumen during her more than 10 years working in the hospitality field in the Maldives, where she honed her skills in marketing, public relations and communications, in addition to branding and e-commerce. Tina joined The Datai Langkawi in 2020, being drawn to the iconic resort and its efforts in conservation and sustainability in the framework of The Datai Pledge, and moved on to her role for Datai Hotels and Resorts in 2023, where she now focuses on the brand’s expansion.
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As a Behavioural Brand Strategist and Managing Director of Dreamskingdoms, Yens champions responsible marketing aligned with SDGs and ESG principles. With a forward-thinking approach, he blends consumer psychology, brand intelligence, and AI technology to boost brand performance and visibility. Yens focuses on ethical practices and impactful partnerships, driving long-term growth and positive social impact, making him an advocate for leveraging SDGs/ESG for Phygital growth and building a purpose-driven culture.
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Mark is a senior media advertising professional with over 15 years of progressive experience in strategic communications planning, client leadership and business development gained from China, Singapore (local and regional scope) and the Philippines. In his current role as Communications Planning Partner at global cybersecurity firm Kaspersky, he heads all digital media planning, investment management and operations across Asia Pacific, Middle East, Turkey and Africa regions. Mark is a Certified Professional Marketer (Asia) awarded by the Asia-Marketing Federation.
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Ben is expanding Lexer’s presence in Southeast Asia, boosting client growth, operational development, and optimising customer data for retailers. Based in Singapore since 2017, he previously led Experian’s APAC innovation labs. He built their consumer data advertising business in Sydney from the ground up. With extensive experience in customer data and retail, Ben loves lightbulb moments and thrives on helping retailers understand what drives their business sales through insightful data analysis.
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Yau is the Chief Marketing and Digital Officer at Loob Holding, the owner of top regional lifestyle tea brand, Tealive. His passion straddles brand, commercial and digital transformation, having spent the better part of the last 12 years at tech companies like Google and Facebook. He is excited about marrying great storytelling and technology to build unshakeable, long, lasting brands.
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Jennifer Chang oversees marketing at MABECS, Malaysia’s first and oldest UK education consultancy. She built the Marketing team from the ground up since 2018. Together with the MABECS team, she has helped grow brand awareness, affinity and loyalty through account management, PR, digital marketing, offline marketing as well as launching the first podcast among competitors.
In her free time, she enjoys a good game of tennis.
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Katherine is a dynamic professional and creative force, currently serving as the Regional Head of Content at MARKETECH APAC. She leads a team that believes in excellence, collaboration, and continuous learning. As the driving force behind MARKETECH APAC’s content and events, Katherine is shaping the company’s innovation and growth.
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Nicole has experience for 10+ years in strategy and digital. Her journey started out in strategy consulting, then she joined tech via an ecommerce startup. Currently in Mindvalley leading martech, Nicole’s product growth and lifecycle management drives $7M in MRR .
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Daler leads OMG’s data, tech and advanced analytics practice in Malaysia and Singapore. He is responsible for providing data-driven future-proof solutions, and ensuring the seamless integration of technology to meet organizational goals across PHD, OMD and H&S clients.
With over 14 years experience in media industry, Daler is passionate about fostering the use of data, analytics and emerging technologies to guide projects from conception to successful implementation and delivery.
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Ming Yen heads Marketing at POS Malaysia, and is responsible for the group’s branding, digital marketing, and customer marketing. With over 20 years of experience, she has also made significant contributions to numerous local and international brands like BMW, Astro, and AIA. Ming Yen is a passionate, data-driven marketer who believes in purposeful strategies that yield results and create positive societal impact.
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Salil is a seasoned sales and marketing leader with extensive experience scaling businesses across Southeast Asia, the Middle East, and India. At Reckitt, he is spearheading the development and execution of omni-channel strategies, ensuring the best products reach consumers in Malaysia and Singapore. His work aligns with Reckitt’s mission to protect, heal, and nurture, striving for a cleaner and healthier world.
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Charanpal Singh, Head of Marketing at Shopback Malaysia, is a seasoned strategist with extensive experience in e-commerce, q-commerce, and digital marketing across three countries. He is known for his strong communication skills, leadership, and a data-driven approach to marketing, leading teams to achieve significant growth and efficiency improvements. Charanpal holds a Bachelor of Commerce in Accounting and has a diverse background in managing multi-vertical budgets and cross-functional collaborations .
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Seong Yee is a seasoned Online Strategy expert with over a decade of experience in driving growth and retention. Notably, Seong played a pivotal role at PropertyGuru, spearheading initiatives that surged market share by over 300%, culminating in a successful IPO. Recently, Seong has taken the helm of online and lifecycle marketing at Stashaway, continuing to deliver impactful results in the digital finance landscape.
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Ian Choe is a seasoned marketing professional with over a decade of experience in brand strategy and communications. He has successfully led innovative campaigns for major brands, driving customer engagement and business growth. He plays a pivotal role in integrated marketing, digital strategy, and customer experience enhancement, bringing storytelling to life in ways that resonate with today’s consumers. His expertise spans multiple industries, including finance, telecommunications and FMCG.
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Andrew Pinto is the Vice President of Brand and Marketing for Unifi at Telekom Malaysia, overseeing branding, media, and digital channels. Under his leadership, Unifi earned several prestigious awards in 2023, including the Platinum Award, Putra Brand Award, Malaysia Most Meaningful Brand, Kantar and World Branding Awards. Before Telekom Malaysia, Andrew was Head of Marketing at Mudah.my for over five years, earning multiple industry accolades. He also worked at McCann Worldgroup for 12 years, specialising in brand development and engagement, and at Isobar Malaysia as General Manager.
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Neeraj currently working as the Head of Media, Data & BI at Vinda Malaysia, overseeing Southeast Asia. He has been in the media industry for 15 years, working across agencies and brands., and has worked on many prestigious brands like Nestlé, Colgate, LG, and many more.
Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real-time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. The company is headquartered in New York with 10+ offices across North America, Europe and APAC.
Lexer is the Customer Data & Experience Platform (CDXP) for customer-centric retailers, marketers, and customer service teams. Lexer transforms disconnected data into actionable insight so you can focus more on creating the customer experiences that foster loyalty and grow revenue. Trusted by 150+ leading brands like SK Jewellery, SingTel, Asahi, TGV Cinemas, Calecim, Cotton On, Kathmandu, Rare Beauty, and Supergoop!, Lexer is your CDXP for knowing your customer, driving profitable growth, and delivering exceptional customer experience.
Clickr is an integrated Digital Marketing, Creative and Tech agency, consulting holistically on MarTech, Web Design, Web Development, Performance Marketing, Big Data, Online Communications and Digital Transformation Strategies to help brands drive business growth through impactful digital campaigns and enablement projects. Our culturally diverse and multicultural team spread across South East Asia from Media, Content, Design, Business Intelligence (BI), Customer Experience (CX), User Experience (UX), e-Commerce, Analytics and Technology backgrounds, bring a wealth of experience, viewpoints and ideas to our multinational clientele base. Founded in 2009, Clickr is headquartered in Singapore and is a subsidiary of Underworks Japan Co. Ltd.
Digital Ark is a creative agency that creates compelling visual solutions for advertising, marketing, business, and entertainment. We specialize in creating strategic communications that adapt seamlessly across static print and dynamic digital media channels.
DreamsKingdoms elevates businesses to unlock their hidden potential by integrating behavioural sciences into their market analysis, humanising the industry, and centring their approach around the consumer. They believe that every business has a story to tell and we’re here to help you sell it.
They are quality-driven, human-centric, and results-focused. Countless businesses have trusted DreamsKingdoms to create and execute their branding strategies.
Shopify is the leading global commerce company, offering trusted tools to scale, market, and run the world’s most innovative brands. Shopify makes commerce better for everyone with a platform and services that are engineered for speed, customization, reliability, and security, while delivering a better shopping experience for consumers online, in store and everywhere in between. Shopify is excited to have Sweetmag Digital represent us at this event.
Sweetmag Digital is a Shopify Plus agency in Malaysia, specializing in e-commerce website development, UX/UI design, and digital marketing. With Shopify Plus, Sweetmag has successfully grown these brands in Malaysia – Hello1010, Universal traveller, Popular bookstore and many more. Partner with them for a transformative digital growth!
SleekFlow is an AI-powered Omnichannel Conversation Suite that enables a comprehensive 1:1 customer journey across major social and messaging services like WhatsApp, Facebook, Instagram, SMS, live chat, or whatever your clients prefer. SleekFlow’s customer engagement platform streamlines the entire commerce process, from sales to support, providing businesses with a centralised location to manage all their customer conversations and automate business growth. It is headquartered in Hong Kong, with offices in Singapore, Malaysia, Indonesia, Brazil, and the UAE.
Access to all physical sessions.
Access to all presentation materials (subject to speakers’ approval).
Access to all networking breaks and lunch.
Access to all networking breaks and lunch.
With complete access to anything and everything in the conference, you won’t be missing out on live Q&A’s, in-person interaction and engagement with other attendees, live demos from exhibitors, and more exciting opportunities! All on-demand materials will be made available.
MYR 2,290
/Standard
MYR 1,790
/Early Bird
Early Bird – Extended until
25 June 2024
Access to all physical sessions.
Access to all presentation materials (subject to speakers’ approval).
Access to all networking breaks and lunch.
With complete access to anything and everything in the conference, you won’t be missing out on live Q&A’s, in-person interaction and engagement with other attendees, live demos from exhibitors, and more exciting opportunities! All on-demand materials will be made available.
MYR 2,790
/Standard
MYR 2,290
/Early Bird
Early Bird – Extended until
25 June 2024
Expand your connections with brands and marketers from Malaysia, as we all join the conversation together and see what the future of e-commerce marketing has to offer with new associates and peers.
Gather insights and absorb the best advice and strategies with in-person discussions, presentations, and proven e-commerce strategies in the Malaysian market.
In the evolving e-commerce marketing landscape of 2024, staying ahead and gathering crucial insights is essential. This conference offers the outstanding insights needed to navigate competition and stay updated throughout the year and beyond.
This event is a beacon for personal and brand growth, offering inspiration, motivation, and valuable connections with fellow marketers. Seize the opportunity to elevate your e-commerce strategies!
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+63 917 319 5762