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Tag: Cebu Pacific

CebPac, 'Si Cebie at Ako'
Cebu Pacific marks three decades with film on dreams and perseverance
Posted on January 7, 2026
by Lyene Marie Darang
Manila, Philippines — Cebu Pacific has launched a new brand film titled ‘Si Cebie at Ako’ (Cebie and I) as part of its 30th-anniversary celebrations. The film portrays the experiences of an aspiring flight attendant, reflecting the challenges of pursuing ambitious goals. The airline, which has operated...
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Cebu Pacific brand film
Cebu Pacific’s latest film showcases airline celebrating 250th million passenger milestone
Posted on December 17, 2025
by Lyene Marie Darang
Manila, Philippines — Cebu Pacific has marked a major milestone with the release of a brand film featuring its 250 millionth passenger, Singapore-based overseas Filipino worker Russel Capaniarihan. The film, available on Cebu Pacific’s Facebook and YouTube channels, was released one year after Capaniarihan...
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Cebu Pacific takes over Burj Khalifa with projection show highlighting Philippine wonders
Cebu Pacific takes over Burj Khalifa with projection show highlighting Philippine wonders
Posted on November 27, 2024
by Teddy Cambosa
Through this campaign, Cebu Pacific aims to invite travelers around the world to experience the wonders of the Philippines and offer Filipinos in the United Arab Emirates (UAE) a nostalgic view of home. 
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Traveloka & CEB
Traveloka partners with Cebu Pacific to boost Philippine tourism for Southeast Asian travellers
Posted on May 22, 2024
by MARKETECH APAC
This initiative is expected to positively contribute to the growth of Philippine tourism by making it easier for Thai and Southeast Asian tourists to explore the country's exciting destinations. It is in line with Traveloka's commitment to helping the tourism industry in Southeast Asia recover from the...
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GoTyme Bank marks partnership with Cebu Pacific with an actual airplane activation
GoTyme Bank marks partnership with Cebu Pacific with an actual airplane activation
Posted on February 20, 2023
by Teddy Cambosa
GoTyme Bank used an experimental technology called 3D mapping video, which maps video footage onto surfaces like buildings, runways, water, and airplanes, turning them into astonishing displays.
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Cebu Pacific, PUBG MOBILE launch historic Ibong Adarna-themed flight
Cebu Pacific, PUBG MOBILE launch historic Ibong Adarna-themed flight
Posted on June 16, 2022
by Teddy Cambosa
PlayerUnknown’s Battlegrounds (PUBG) has joined hands with Cebu Pacific Air for a first-of-its-kind mobile game-themed flight to introduce Phoenix Adarna - the game's newest IP.
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APAC roundtable gathers region’s marketing leaders to discuss current state of consumer acquisition & retention amid pandemic
APAC roundtable gathers region’s marketing leaders, discuss current state of consumer acquisition & retention amid pandemic
Posted on October 22, 2021
by MARKETECH APAC
Last September 21, MARKETECH APAC gathered marketing leaders from all over the region to talk about how the changes in the pandemic affected brands' consumer acquisition & retention strategies.
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Cebu Pacific Air GetGo to Go Rewards
Cebu Pacific migrates loyalty program ‘GetGo’ to ‘Go Rewards’
Posted on August 16, 2021
by Kathleen Murata
'Go Rewards’ is a rewards program of the Gokongwei group that provides members deals and benefits from Cebu Pacific’s many partner brands.
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Cebu Pacific
PH airline Cebu Pacific doubles down on self-served customer experience, drops call center
Posted on April 16, 2021
by Kathleen Murata
Philippine's airline Cebu Pacific continues to accelerate its digital transformation to keep improving its overall customer experience.
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Cebu Pacific
Philippine’s Cebu Pacific adopts Cellpoint Digital’s payment orchestration platform
Posted on September 17, 2020
by
To better serve customers, Philippine airline adopts independent payment platform to optimize digital commerce and payments
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