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Category: Southeast Asia

MBSB-Bank-and-MBCS
MBSB Bank observes Malaysian spirit in new national celebration campaign
Posted on August 24, 2022
by Kathleen Murata
The new campaign by MBSB Bank is a social experiment to observe the Malaysian spirit on how far they would go to help a stranger.
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Audi SG appoints DDB Group Singapore as its agency of record
Audi SG appoints DDB Group Singapore as its agency of record
Posted on August 24, 2022
by Teddy Cambosa
DDB Group Singapore is tasked with bolstering customer loyalty and awareness of Audi's product range.
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Domino’s Pizza Singapore to join larger international Domino’s group via acquisition
Domino’s Pizza Singapore to join larger international Domino’s group via acquisition
Posted on August 24, 2022
by Teddy Cambosa
DPE will fully acquire Domino's Pizza businesses in Malaysia, Singapore and Cambodia, comprising 287 corporate stores across these markets.
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Cadbury honours Malaysia’s Independence Day via glimpse of history
Posted on August 24, 2022
by Kathleen Murata
The new Merdeka campaign by Cadbury serves as a reminder that generosity has always been at the heart of the Malaysian spirit.
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VCWorld-ValueChampion-Metaverse
Fintech ValueChampion launches Metaverse finance world in Singapore
Posted on August 24, 2022
by Kathleen Murata
It aims to bring all players’ financial wellness to the next level, with the goal to make financial knowledge accessible and inclusive.
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This is how Singaporean Gen Zs are manifesting their travel bug post-pandemic
This is how Singaporean Gen Zs are manifesting their travel bug post-pandemic
Posted on August 23, 2022
by MARKETECH APAC
The report also finds the exact most desirable travel destination for young Singaporeans at this point.
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Google announces multiple initiatives across AI innovation with SG gov’t
Google announces multiple initiatives across AI innovation with SG gov’t
Posted on August 23, 2022
by Teddy Cambosa
Google Cloud and Alphabet’s subsidiaries will work closely with SNDGG’s National AI Office and other government agencies to co-create, test-bed, and scale AI solutions.
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Accenture-and-Changi-Airport
Changi Airport Group, Accenture extend partnership to bolster experience for travellers in Singapore
Posted on August 23, 2022
by Kathleen Murata
Both will be leveraging innovative technologies to enable the airline to seamlessly engage travellers at various touchpoints.
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FOMO-Pay-new-funding
Fintech FOMO Pay’s US$13m funding to boost business, talent development
Posted on August 23, 2022
by Kathleen Murata
FOMO Pay will also use the funding to strengthen its research and development capabilities, as well as to bolster its geographical expansion.
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RHB paints a picture of unity in latest Malaysian national celebration ad
RHB paints a picture of unity in latest Malaysian national celebration ad
Posted on August 22, 2022
by Teddy Cambosa
The RHB campaign, conceptualised alongside FCB SHOUT, shows a charming story about a group of school children who found themselves at odds with one another.
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