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Category: Southeast Asia

Mynt-Philippines-Fintech-Fund-Raising
Mynt’s latest US$300m funding values the company now at US$2b
Posted on November 2, 2021
by Teddy Cambosa
PH-based fintech Mynt is making its way towards a unicorn status, thanks to the latest funding it received.
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dtac x wt
Thai mobile network dtac launches hyper-personalization, data-driven campaign
Posted on November 2, 2021
by Jean Cabico
The campaign selected customers from provinces where their businesses were promoted on billboards, out of home, and TV tie ins, among others.
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Ikano Centres welcomes back shoppers with herd of ‘charismatic’ llama influencers
Ikano Centres welcomes back shoppers with herd of ‘charismatic’ llama influencers
Posted on November 2, 2021
by MARKETECH APAC
Developed together with creative agency TBWA\Malaysia, the campaign plays off the warm greeting ‘lama tak jumpa’.
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Aviva Singlife x Qualtrics
Financial services Aviva Singlife partners with Qualtrics to improve existing CX
Posted on November 2, 2021
by Jean Cabico
With Qualtrics, Aviva Singlife will be able to deliver premium financial services support and products aligned to the customers’ needs.
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Marketing experts, creatives majorly thumb down Shopee’s latest 11.11 ad ft. Jackie Chan
Marketing experts, creatives majorly thumb down Shopee’s latest 11.11 ad ft. Jackie Chan
Posted on November 1, 2021
by MARKETECH APAC
The marketing and ad leaders said it was not the first time the top e-commerce 'disappointed' with an ad.
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Vivo-Malaysia-Memories-Of-Life-Campaign
vivo MY calls for everyday life documentation in latest campaign
Posted on October 29, 2021
by Teddy Cambosa
The 'Memories of Live' campaign by Malaysia aims to put focus on everyday life from various walks of life.
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ZALORA PH launches fashion and lifestyle credit card
ZALORA PH launches fashion and lifestyle credit card
Posted on October 29, 2021
by MARKETECH APAC
The credit card was launched to leverage the fortifying resolve of consumers towards online shopping.
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Happee PPEs Contest
Goodday Milk’s new campaign to have kids spruce up the now proverbial PPE
Posted on October 29, 2021
by Jean Cabico
The ‘Happee PPEs’ contest aims to provied children the opportunity to design the artwork they wish to see on PPEs.
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Google-Malaysia-Online-Security-Malaysia-Data
Poor password practices persist among 93% of Malaysians
Posted on October 28, 2021
by Teddy Cambosa
According to the report from Google Malaysia, Malaysians often reuse passwords out of fear to forget or simply for convenience.
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31-year old ING Philippines celebrates birthday with limited-edition Krispy Kreme donut
31-year old ING Philippines celebrates birthday with limited-edition Krispy Kreme donut
Posted on October 28, 2021
by MARKETECH APAC
The bank's Filipino arm shared why the focus on sweet treats for the commemoration of its 31st anniversary.
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