Category: South Asia
Singapore – In an effort to establish meaningful connections with guests, global hospitality group Accor has recently partnered with Accenture to spearhead its forthcoming digital content strategy. This follows their commitment to increase the brand’s content production scalability and consistency in...
Singapore – AnyMind, a technology company specialising in business supply chain, has recently unveiled the launch of its latest influencer marketing solution tailored for mobile app publishers, developers, and marketers. Known as AnyTag, this new platform is designed to combine performance-driven...
Singapore – Havas Market, the e-commerce arm of the Havas Media network, has recently announced the appointment of Shermaine Lau as its new head for Singapore. This appointment follows her decade-long expertise in the e-commerce landscape, leveraging the company’s digital transformation, brand acceleration,...
Singapore – Leading multi-attraction pass provider Go City has officially signed a memorandum of understanding with Weixin Pay, a widely recognised payment function in the Weixin app, in an event today at the Capitol Kempinski Hotel, Singapore. Such first-of-its-kind collaboration marks a significant...
Singapore – IPG Mediabrands, the media holding company within Interpublic Group, has announced the official launching of My Bot, its latest AI chat assistant today, November 16. This innovative tool aims to optimise the internal productivity of the workplace as well as their employees’ workstyles...
Singapore – In an effort to bolster their communications and storytelling engine, Singapore-based cloud data platform for decisions Human Managed has recently announced its current partnership with communications agency Milk & Honey PR. The collaboration intends to appoint a leadership role...
Singapore – With the success of the campaign’s first phase, Grab’s regional advertising platform GrabAds, alongside their collaboration with Japanese digital marketing solution provider Media Bank has recently announced the second phase of their tourism campaign for Japan Tourism Agency (JTA). ...
The campaign via Grey India captures the essence of Diwali and shows the importance of spreading light and happiness in the lives of others, as Luminous urges India to make this Diwali about celebrating the spirit of giving and making a difference in someone’s life.
Havas has announced the acquisition of Indian consultancy firm PR Pundit, marking the debut of Havas’ public relations arm Red Havas in the Indian market. On closing, the firm will be rebranded as PR Pundit Havas Red.
Global luxury brand Balenciaga has signed a strategic long-term franchise agreement with Reliance Brands Limited (RBL), the retail arm of Reliance Industries Limited, to officially launch its brand in the Indian market.
