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Category: South Asia

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Air India launches new in-flight safety video reaffirming ‘boldly Indian’ brand ethos
Posted on February 26, 2024
by MARKETECH APAC
Air India, India's global airline, today unveiled 'Safety Mudras', a new in-flight safety movie that blends safety instructions with India's vibrant culture. The video features a dancing style that is on display and provides a particular safety lesson, imparting important knowledge in an interesting...
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Sociowash to handle digital mandate for Tide Arabia
Posted on February 23, 2024
by MARKETECH APAC
The Mumbai team of Sociowash will oversee the account. As part of this strategic alliance, the agency will be in charge of carrying out campaigns that will raise brand memory and engagement in order to increase the brand's digital share of voice. In order to help the company accomplish its goals, Sociowash...
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Motorola India appoints Dentsu Creative as creative partner
Motorola India appoints Dentsu Creative as creative partner
Posted on February 21, 2024
by Teddy Cambosa
Dentsu Creative will spearhead a wide spectrum of services across digital and mainline platforms for Motorola.
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Samsung inaugurates first online-to-offline store in India
Samsung inaugurates first online-to-offline store in India
Posted on January 30, 2024
by Teddy Cambosa
According to Samsung, Samsung BKC aims to re-imagine the retail shopping experience and unlock new possibilities for their customers by bringing the best of both online and offline worlds. 
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Dentsu Creative India to handle digital mandate of Sony Entertainment Television, other channel brands
Posted on January 29, 2024
by MARKETECH APAC
Dentsu Creative India has acquired the digital rights to Sony Entertainment Television, Sony SAB, Sony MAX, and Sony MAX 2. The agency will be in charge of managing these brands' online presence and marketing efforts across multiple social media platforms, including Instagram, Twitter, and Facebook....
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Cheil India bags mandate for GIPL, launches new CGI campaign for P.F. Chang's
Posted on January 26, 2024
by Aliza Carmona
Advertising agency Cheil India announced it has won the mandate for Gourmet Investments Pvt. Ltd. (GIPL) to create a digital campaign to launch their new restaurant brand, P.F. Chang’s, in India.
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Gardenia appoints Bidmath as e-commerce marketing solutions partner in India
Posted on January 23, 2024
by Teddy Cambosa
Through this partnership, Bidmath will be in charge of Gatsby/Gardenia's marketing initiatives on Amazon, the e-commerce site in India. Later on, it is anticipated that the partnership will develop to include additional major markets, providing a comprehensive plan for boosting online business visibility...
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IPG Mediabrands teams up with The Insight Hive to expand to Sri Lanka
Posted on December 11, 2023
by Teddy Cambosa
IPG Mediabrands is a media and marketing solutions company. Interpublic Group has launched a partnership with The Insight Hive (Pvt) Ltd. for the establishment of two new organisations, UM Sri Lanka and Initiative Sri Lanka.
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Former Dentsu executive Aalap Desai launches own ad agency TGTHR
Posted on December 6, 2023
by Azunta Gaviola
Mumbai, India – Former chief creative officer at Dentsu Creative West and Dentsu Creative Experience India Aalap Desai, has recently launched the official inauguration of a newly-established advertising agency poised to revolutionise India’s advertising scene. Named TGTHR, this initiative is driven...
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Cheil wins media mandate for Indian fashion retailer Vishal Mega Mart
Cheil wins media mandate for Indian fashion retailer Vishal Mega Mart
Posted on December 6, 2023
by Teddy Cambosa
This expansive partnership comes at a pivotal juncture where the agency is poised to grow its roster of clients through its assortment of creative, media, data, activation, and retail capabilities.
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