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Category: South Asia

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Marketing, events startup StepOne announces expansion to Singapore
Posted on September 15, 2023
by Teddy Cambosa
StepOne's decision to open an office in Singapore is part of its strategic plan to build a presence across the globe. With this expansion, StepOne will be able to share its knowledge of experiential events with the business community in Singapore and provide convenience to its Indian clients who frequently...
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Snap Inc. names Pulkit Trivedi as managing director in India
Posted on August 23, 2023
by Aliza Carmona
Snap Inc., a technology and social media company, has announced the appointment of Pulkit Trivedi as its new managing director to handle the company’s operations in India.
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Ex-Wunderman Thompson’s Roopa Badrinath launches Turmeric Consulting
Ex-Wunderman Thompson’s Roopa Badrinath launches Turmeric Consulting
Posted on August 23, 2023
by Teddy Cambosa
Prior to launching Turmeric Consulting, Badrinath served as the Chief Talent Officer at Wunderman Thompson South Asia and is an award-winning professional with over 25 years of experience in the realm of DEI, HR, as well as training & development.
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Mars Wrigley unveils new campaign for bubblegum brand BOOMER via DDB Tribal
Posted on August 22, 2023
by Aliza Carmona
India – Mars Wrigley India has collaborated with marketing agency DDB Tribal on its newest television commercial campaign for its 25-year-old fruity bubblegum brand, BOOMER.
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Hypothesis introduces new creator discovery platform ‘DiscoveryOS’ to air in brand’s influencer marketing efforts
Posted on August 22, 2023
by Aliza Carmona
Hypothesis, OML’s influencer intelligence platform, officially announced its groundbreaking module, DiscoveryOS, a creator discovery platform set to transform how brands and agencies connect with authentic creators.
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Mahindra unveils new sonic identity for new lineup of EVs
Mahindra unveils new sonic identity for new lineup of EVs
Posted on August 17, 2023
by Teddy Cambosa
The new sonic identity, conceptualised alongside music composer AR Rahman, extends far beyond the brand anthem, encompassing over 75 unique sounds tailored for various aspects of Mahindra's forthcoming all-new portfolio of global electric SUVs. 
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Manzoor Alam appointed as executive creative director of Dentsu Creative India
Posted on August 4, 2023
by Teddy Cambosa
Manzoor will be located in the agency's Gurgaon office and will lead creative teams dedicated to clients such as Honda Cars and Max Healthcare.
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Indie agency Talented agency unveils new marketing agency “The New Thing’, to focus on social and cultural marketing 
Posted on August 1, 2023
by Teddy Cambosa
The New Thing's main goal for their brands is to facilitate the creation of cultural conversations and impact on social media, acknowledging the rarity of brands getting it right, while unhesitatingly adapting to the ever-changing internet landscape.
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Adani Wilmar showcases the aroma of Kohinoor rice in latest campaign via DDB Tribal
Adani Wilmar showcases the aroma of Kohinoor rice in quirky campaign via DDB Tribal
Posted on August 1, 2023
by Teddy Cambosa
For this campaign, Adani Wilmar teamed up with advertising agency DDB Tribal and ad-filmmaker Prakash Varma for a 40-second film titled ‘Khushboo Kuchh Khaas’, which helps viewers visualise the aroma of Basmati
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Dailyhunt appoints Dentsu Creative India to handle social media mandate for short-form news service Xpresso
Posted on July 31, 2023
by Teddy Cambosa
Dentsu Creative India is tasked with creating persuasive digital communications for Xpresso in accordance with the given mandate.
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