Category: South Asia
IPG Mediabrands’s media agency Initiative has announced its recent affiliate agreement with IG Square Pakistan which expands to 14 different countries in the APAC region.
Outdoor advertising company Times Innovative Media Ltd. (Times OOH) has announced its successful acquisition of exclusive advertising rights for Chennai International Airport across all the terminals.
McDonald’s India brings inclusivity in ordering food online with new initiative for the colour blind
McDonald’s India (West and South), owned and operated by Westlife Foodworld Ltd., has launched its first-of-its-kind ‘EatQual 2.0’ initiative that makes McDelivery more inclusive with a new colour-blind-friendly ordering platform.
Skincare brand Olay has partnered with Publicis Groupe One Singapore for the launch of its newest campaign that targets the gender disparity in India’s STEM field.
The campaign, featuring Indian actress Deepika Padukone, depicts her impromptu adventure becoming the thread that ties together characters' experiences from ordinary to extraordinary moments, capturing a spectrum of emotions from joy, to the rush, laughter, but also the calm and bittersweet.
Lupin has been exclusively marketing these brands in the Indian market since July 2021 under a distribution and promotion agreement with A. Menarini India Private Limited. This strategic acquisition for the Indian market marks a significant step forward for Lupin as it continues to expand its presence...
Hotcult's responsibilities include creating consumer insight mapping, outlining brand architecture, putting the go-to-market (GTM) strategy into practice, and coming up with a comprehensive brand and launch strategy. Their duties also include planning crucial digital and creative campaigns, maintaining...
Posterscope, the OOH specialist agency from dentsu India, has announced the appointment of Pallavi Patil as vice president-strategy to oversee clients nationally and empower strategy across out-of-home, retail, activation, and rural marketing verticals.
Building on its globally adored brand proposition of 'You're Not You When You're Hungry', the latest Snickers’ ‘Noobie Mistakes’ perfectly captures the ‘out-of-sorts’ fan moments solidifying its long-standing association with cricket.
Integrated communications and advertising agency Laqshya Media Group announced new key leadership role appointments, with Amarjeet Singh Hudda promoted to chief operating officer, Yuvrraj Agarwaal for chief strategy officer, and Satyabrata Das for chief alliance officer in India.
