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Category: South Asia

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SMCP, Reliance Brand forge alliance to leverage Indian market scene
Posted on December 1, 2023
by Azunta Gaviola
India – SMCP, a global leader in the accessible luxury market, has recently entered a strategic partnership with Reliance Brand Limited, demonstrating their commitment for expansion in markets, like India, with high growth potential. In this collaboration, SMCP intends to expand its global presence in...
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ADA, Databricks forge strategic alliance for enhanced e-commerce, marketing analytics
Posted on November 30, 2023
by Azunta Gaviola
Singapore – Independent data and digital transformation company ADA, has recently forged a partnership with data and AI company Databricks, aiming to provide best-in-class technology solutions to boost the company’s corporate value.  In this collaborative endeavour, ADA intends to combine its data...
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Merkle B2B, Posterscope India, brings car racing indoors in new 3D campaign for Lenovo
Posted on November 24, 2023
by Aliza Carmona
Global technology company Lenovo has partnered with dentsu’s B2B marketing agency Merkle B2B and its out-of-home (OOH) specialist agency Posterscope India to launch its latest ‘Lenovo-F1’ campaign for Formula 1 fans in India.
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Zee, Nasscom join forces to fuel advancements for generative AI start-ups
Posted on November 23, 2023
by Azunta Gaviola
India – In an effort to foster innovation and growth in the startup ecosystem, Zee Entertainment Enterprises has recently launched its collaboration with the National Association of Software and Service Companies, a non-governmental trade association and advocacy group in India. Through this joint venture,...
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Motul India spotlights riding adventures with latest campaign
Posted on November 23, 2023
by Azunta Gaviola
Mumbai, India – Aiming to inspire riders who seek thrill and adventure, Motul, a global brand in fully synthetic premium engine oils for a wide range of automobiles, has recently announced the official launch of its latest advertising campaign on November 22. Dubbed ‘Next Level Thrill’, the campaign...
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Tata Play celebrates our connection with televisions in latest World TV Day campaign
Tata Play celebrates our connection with televisions in latest World TV Day campaign
Posted on November 23, 2023
by Teddy Cambosa
Conceptualised and developed by Chimp&Z Inc, Tata Play’s campaign embraces the nuances of old vs new televisions, while ensuring that Tata Play’s connection keeps entertainment a constant fixture in people’s lives.
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OKX hits the cricket field with new Web3 campaign encouraging Indians to be crypto players
Posted on November 23, 2023
by Aliza Carmona
Web3 technology company OKX has launched its newest cricket-themed 'Be a Crypto Player' ad campaign in India to encourage people to explore the Web3 community.
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Healthcare violations top the complaint charts of ASCI’s half-year report
Healthcare violations top the complaint charts of ASCI’s half-year report
Posted on November 23, 2023
by Teddy Cambosa
A further 47% of ads were found violative of the ASCI Code and the advertisements were recommended to be withdrawn or modified. Only 2% of complaints were dismissed.
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KidZania India names Hasmukh Gorava as new marketing head
Posted on November 23, 2023
by Aliza Carmona
Interactive indoor theme park chain KidZania has announced the appointment of Hasmukh M. Gorava as its new marketing head in India.
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Volkswagen saves every Indian’s Diwali celebration in new campaign with DDB Mudra Group
Posted on November 22, 2023
by Aliza Carmona
Volkswagen India has partnered with integrated marketing agency DDB Mudra Group for its latest ‘Whatever Diwali Brings You, We Got You’ campaign that explores the chaotic fun of last-minute Diwali preparations.
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