Engagement and reach: The potentials of augmented reality app development

The modern age has seen the rise of various strategies to maintain customer retention, whether through their services, or even marketing campaigns to create organic reach. From social media trend jacking to sophisticated software such as digital experience platforms (DXPs) or customer relationship management (CRM) platforms, every institution, every brand...

AirAsia PH’s head of marketing on beginnings, failures and successes, and top advice for budding marketers

It would be hard to believe that Allenie Caccam, the head of marketing of one of the biggest airlines in Asia, AirAsia, in the Philippines is a self-confessed introvert–but now that she boasts of more than ten years of PR and marketing experience, you would think–she must have done something...

#MARKETECHMondays: Dabs Castillo, Co-Managing Director, M2.0 Communications

Not all the time do you hear a dedicated wordsmith successfully launch as a leader – and our latest marketing expert in the spotlight is a living embodiment of that: passionate writer turned strategic leader Dabs Castillo, who is the current co-managing director of one of the leading PR and...

Navigating uncertainty with marketing measurement

When companies are operating outside of normalcy, it is more critical than ever for marketers to have a strong grasp on changing circumstances and the evolving demands and expectations of their customers and their businesses. To navigate through periods of uncertainty and beyond, marketers need to create a robust marketing...