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Category: Platforms

TikTok launches 'Singapore Wellness Hub' in honor of World Mental Health Month
TikTok launches 'Singapore Wellness Hub' in honor of World Mental Health Month
Posted on October 8, 2021
by MARKETECH APAC
The hub will serve as an evergreen repository of mental health resources and wellness content.
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Jockey-India-Smartapp-AliveNow
Undergarment brand Jockey in India taps into gamification marketing to promote product lineup
Posted on October 6, 2021
by Teddy Cambosa
Jockey India's gamification strategy alongside creative tech AliveNow targets to reel in more customer engagement.
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SCMP-SIGNAL-2.0-Brand-Lift-Advertiser-Tool
SCMP’s ad arm launches new brand sustainability tool
Posted on October 6, 2021
by Teddy Cambosa
SIGNAL 2.0 by SCMP is their latest update to brand sustainability for advertisers and brands advertising on their news platform.
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Vouch-Travel-Tech-Seed-Funding-Europe-Expansion
Travel tech Vouch’s US$1.1m seed funding to mark EU market entry
Posted on October 5, 2021
by Teddy Cambosa
The seed funding by travel tech Vouch has been led by Forge Ventures, and will be used for setting up their London office.
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Metro-Retail-Stores-Philippines-E-Commerce-Initiative
Metro Retail Stores accelerates e-commerce, to launch official store in top platforms
Posted on October 4, 2021
by Teddy Cambosa
The e-commerce 'jump' by Metro Retail Stores include presence in e-commerce platforms and in known superapps.
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YouTube-Brandcast-Philippines-Top-Categories
Recipes, skincare, entertainment: Filipinos’ top content choices on YouTube
Posted on September 30, 2021
by Teddy Cambosa
The momentous growth of YouTube in the Philippines is evident with the rise of statistics in various famed categories of videos in the platform.
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Lazada-Start-It-Up-Laz-It-Up-New-Sellers
Lazada PH entices new sellers with new registration process—and a US$10k prize raffle
Posted on September 28, 2021
by Teddy Cambosa
The offer entices new sellers to register on the Lazada platform as they migrate to online selling.
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GroupM-Twitch-Partnership-APAC-Gamers
GroupM, Twitch partnership to give advertisers access to APAC gamers
Posted on September 28, 2021
by Teddy Cambosa
GroupM's clients will be now able to access Twitch audience statistics to serve streaming ads more inclusively and serves better for consumer benefit.
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Adjust-Global-Insights-Health-Fitness-App-Sessions
Health, fitness app sessions increased by 31% in 2021
Posted on September 24, 2021
by Teddy Cambosa
The latest insights from Adjust unveil the growth of health and fitness apps during the pandemic.
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Top PH e-wallet GCash launches first-of-its-kind online shopping insurance
Top PH e-wallet GCash launches first-of-its-kind online shopping insurance
Posted on September 23, 2021
by MARKETECH APAC
GCash's new insurance integration an answer to the surge in online shopping behavior.
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