Category: Platforms
In the survey, it noted that Gen Z considers social media a key companion, with Instagram leading the way. They use social platforms for connection and discovery and as search engines. Gen Z are starting to explore Instagram’s new platforms Threads and turn to Chinese social media platforms such as Douyin...
Moreover, Netflix will also expand its buying capabilities to include The Trade Desk, Google's Display & Video 360, and Magnite who will join Microsoft as the main programmatic partners for advertisers.
This partnership with Google builds upon the success of Merli’s Immersive Adventure – an innovative AR tour to six enchanting stops around Singapore through STB’s Visit Singapore Travel Guide app launched in January this year.
Building on two decades of advertising experience from Expedia Group Media Solutions, the travel media network leverages its first-party traveller intent and purchase data, so advertising partners reach even more travellers across the purchase journey.
These new video formats leverage proprietary technology and seamless integrations into a curated network of premium sites across APAC to deliver extraordinary advertising experiences on every screen.
Luxury fashion giant Calvin Klein has appointed brandtech company CONTEN.T to enrich its performance-driven digital engagements and deepen first-party insights across Asia via the company’s SUPERFAN platform.
While the Internet (81.9%) and social media (80.8%) remained the most preferred information platforms, in 2023, podcasts (50.5%) have surpassed other media platforms such as online video streaming sites (40.4%), online news portals (22.1%), and television (19.9%) as the most preferred information so...
The survey shows an increase in the incidence of piracy across the region, climbing from 52% last year to 59% this year.
UMG and TikTok will deliver improved remuneration for UMG’s songwriters and artists, new promotional and engagement opportunities for their recordings and songs and industry-leading protections with respect to generative AI.
Available for advertising campaigns on Roblox later this year, IAS’s Viewability and Invalid Traffic (IVT) Measurement products will provide advertisers increased transparency into the quality of their ads within complex 3D environments.
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