Category: Marketing
na Oboza, formerly the APAC senior director of client strategy at Xaxis, has joined adtech PubMatic as its country manager for Southeast Asia and Korea, according to her LinkedIn profile.
Industry leaders come together to discuss how brands can effectively engage their consumers in their metaverse marketing activations.
HEINEKEN's concerts featured famous electropop duo The Chainsmokers, Yunohoo and NYK from Malaysia, and Thu Minh and Karik from Vietnam.
RHB Bank's campaign is a short film inspired by the true story of two RHB staff who travelled 140 kilometres to help a bedridden customer.
The Allies e-learning programme is a learning tool targeted at the workplace setting, aiming to impart how to call out and stop discriminatory behaviour in the workplace.
Klook's new study unveiled that 77% of travellers in Asia feel anxious about travelling next year because of the looming global recession.
Local banks DBS and POSB topped YouGov's Bank and Payment Brand Rankings 2022 in Singapore while Paypal and Revolut were the most improved brands.
Sitecore Asia hosted their largest, in-person event to discuss and celebrate the now and future of world-class transformative digital experiences that are elevated through the seamless integration of content, experience, and commerce.
Greenoly will be a key online retail platform for Beautizon’s brands and products while Blueseed Group will handle its marketing efforts.
The agency will be providing in-depth, long-form storytelling options in conventional hardcover or paperback formats through the new solution.
