Category: Marketing
Bangkok, Thailand – Disney Thailand is marking the 100th anniversary of Winnie the Pooh with a series of collaborations involving Thai and international brands, introducing licensed product collections and consumer experiences scheduled throughout 2026. The initiative spans multiple categories, including...
Singapore – Bright yellow figures staging impromptu fitness challenges across Singapore have been identified as part of a marketing campaign by Tiger Brokers Singapore. The activity formed the first phase of the brokerage’s “Where’s Your Next Step” campaign, designed to encourage individuals to take...
The campaign builds on last year’s success and is designed to celebrate inner strength and encourage young women to pursue their ambitions.
Sydney, Australia – Cross-border payments firm OFX has appointed Liz Lord as chief marketing officer, handing her the task of sharpening its brand as the company pushes beyond its legacy payments business. Based in Sydney, Lord joins at a moment when mid-market firms across Asia-Pacific are rethinking...
Sydney, Australia – International advisory, ventures, and creative firm Meliora has acquired Auckland-based digital consultancy Backchat Media, bringing the boutique agency’s founder, Mel Lee, into the fold as an equity partner. The move comes as Meliora, founded by Clive Dickens in 2025, seeks to cement...
Bangkok, Thailand – Jetts Fitness hosted a fitness and music event titled “JETTS x MILLI: Move Like a HEAVYWEIGHT” at Samyan Mitrtown, bringing together elements of exercise, entertainment, and pop culture. The one-day event featured a lineup of group workouts based on Les Mills formats, including BODYCOMBAT...
If you’ve ever been caught in the pre-Raya frenzy—roads jammed with balik kampung traffic, the scent of lemang wafting from every street stall, pelita lights flickering along kampungs—you will know that Raya is a season that pulses with tradition, nostalgia, and a fair dose of chaos. But this year, Malaysian...
As part of the mandate, SAMY will provide data-driven insights through its proprietary Maia platform, which offers access to more than 120 million influencers globally, alongside performance data to measure effectiveness.
PR must evolve into what he calls a “Stakeholder-Outcome Engine,” where the focus is on “behavior change, message pull-through, and lead quality.”
While it is an infamous forewarning to ‘never meet your heroes’, Britannia, a household company from India, challenges this hearsay. Established in Kolkata in 1892, the Responsible Total Foods Company is known for operating key businesses in the bakery, dairy, and adjacent snacking industries and operates...
