Category: Marketing
Singapore – Nearly 200 residents gathered in northern Singapore on Friday evening for a community Buka Puasa dinner hosted by McDonald’s Singapore, as Muslim families observing Ramadan broke fast alongside neighbours from the surrounding estate. The gathering took place at Our Greenview Hub in...
South Korea – Global modern tea brand CHAGEE has announced its entry into the Korean market, unveiling a banner installation at its Gangnam flagship store. The company plans to follow with banner displays at Yongsan I’Park Mall and Sinchon, with all three locations set to open in the second quarter of...
Bangkok, Thailand – Nescafé has launched a music-led marketing campaign to support the reformulation of its Nescafé Blend and Brew Rich Aroma product, alongside a consumer activation set to take place at Rajadamnern Stadium later this month. Called “More, So You Can Go All Out,” the campaign positions...
Indonesia – Havas Moonfolks has appointed Erwin Airlangga as chief strategy and growth officer as part of a broader leadership expansion aimed at accelerating the agency’s growth in Indonesia. In his new role, Airlangga will oversee strategic leadership across the agency’s media services while supporting...
Alongside the appointment, the agency has launched The Block, a bespoke offering dedicated to supporting the tourism board’s global marketing efforts.
Hanoi, Vietnam – Creative agency Happiness Saigon has begun positioning itself as a “creative-led, technology enabled” organisation. According to the company, the move comes as a response to shifts in the marketing industry, which now assesses creativity through how effectively it delivers measurable...
Manila, Philippines – Lennon Group has expanded its operations with the launch of three specialised creative studios, marking a strategic shift from a single creative entity to a fully integrated ecosystem. The new studios – Sgt.Pepper, Lennon Creative, and Lennon For Good are designed to operate both...
Singapore – StarHub has collaborated with TBWA\Singapore on an on-ground activation taking place on 7 and 8 March at Paragon along Orchard Road. The activation will offer visitors free matcha ice cream served in matching green cones, referencing StarHub’s signature brand colour. The concept draws on...
Manila, Philippines – After two years serving as Ayala Corporation’s head of strategic communications, Gino Borromeo steps down from his post due to the organisation’s ‘broader redesign’. In a LinkedIn post, Borromeo noted, “There are many feelings in my heart at the moment – disappointment, sadness,...
As part of the collaboration, Laufey will feature in Visa’s upcoming campaign titled “Be the Traveler You Want to Be,” which aims to celebrate the magic of travel, particularly among Gen Z audiences across the region.
