Category: Marketing
Hong Kong – SHISEIDO Hong Kong has kicked off an interactive pop-up for its 2026 ULTIMUNE re-promotion campaign, teaming up with BLACKPINK’s LISA to give fans a first-hand look at the secrets behind her glowing skin. Located at G/F SOGO Causeway Bay, the SHISEIDO ULTIMUNE x LISA GLOW ON YOUR STAGE STUDIO...
Kuala Lumpur, Malaysia – CHAGEE is brewing a case for roasted tea in Malaysia, as consumer tastes begin to tilt away from sugar-heavy staples. The Singapore-based chain has launched its Hojicha Genmai Milk Tea nationwide, positioning it as a seasonal lead product and a signal of where it sees demand...
Singapore – Dentsu has announced the launch of its Global Media Planner, a new planning application within its dentsu.Connect operating system, aimed at integrating through-the-line (TTL) marketing activities across multiple channels and markets. Developed in partnership with Lumen, the platform uses...
Singapore – McDonald’s Singapore has turned to a familiar purple face—and a globally viral drink—to inject fresh momentum into its menu. At the centre is the Grimace Shake, a berry-flavoured beverage that first gained traction overseas through social media virality. Now in Singapore, it anchors...
Vietnam – Omnicom Media (OM) has been named media agency of record for Nord Anglia Education in Asia, supporting the education group’s shift to a centralised marketing model and unified regional media strategy. The appointment follows a competitive pitch process. Led out of Vietnam, the remit covers...
The initiative will also feature a roster of international football players, positioned as figures who influence both sporting performance and broader culture.
Ogilvy’s recent work with IBM was for its global brand campaign “Let’s create smarter business”, which highlighted its approach to applying emerging technologies to help enterprises boost productivity, efficiency, and agility.
Done alongside TBWA\Kuala Lumpur, the 7-Eleven logo was updated daily across social and digital out-of-home, localised by state to indicate the time of iftar.
The creative also showcases the versatility of Sunquick, presenting it not only as a beverage but also as an ingredient used in festive desserts. This approach aims to reinforce its role in shared dining experiences during the season.
QBB’s campaign emphasises the qualities of pure ghee made from 100% milk fat, positioning its aroma, taste and heritage as differentiating factors in the market.
