Category: Marketing
While both men and women were equally likely to buy soft drinks, there were some differences among the age groups. Young adults aged between 18-24 were more likely than others to say this (53%), whilst adults aged 55 and above were more likely to not purchase soft drinks during this time.
News Corp Australia has signed a new multi-year agreement with technology platform Outbrain to elevate audiences’ online news experience across the news publisher’s digital properties.
This initiative fits in with their ongoing digitization efforts to meet the growing needs of travellers, particularly as they prepare for the busiest travel period around Chinese New Year. Counter Service connects Alipay+ to the 7-Eleven retail network, enabling the integration.
This campaign takes place in the context of the recession's more general economic effects, which include several macro-level issues like increased job losses and limitations on everyday spending. Because many Vietnamese people live far from their hometowns during Tet, OMO tries to bring new life and...
As the global executive lead for Enterprise Solutions, Geheb will oversee the growth and administration of VML's line of Enterprise Solutions. global consulting, data, technology, and innovation services, businesses, and goods are all included in this
Global cloud communications platform, Infobip has launched the marketing guide ‘What Customers Want (A Retailers Guide to Digital Customer Experience)’, to offer businesses a simpler way to understand what shoppers want and what solutions and tools they can utilise in order to successfully answer these...
BMW China has partnered with TBWA Juice Beijing and TBWA BOLT Shanghai for its latest ‘Project Jupiter’ campaign for the Lunar New Year that plays on the uncertainty felt by those born in the Year of the Dragon and the superstitions people follow during the festive season.
Traditionally, online and offline transactions are treated separately and not integrated, making for a poor shopping experience. Yet, evolving consumer preferences show a demand for seamless integration of online and physical shopping experiences.
Popeyes Singapore initiates ‘lucky’ solution to excess mandarin orange dilemma this Chinese New Year
Popeyes Singapore has launched its latest Chinese New Year (CNY) activation campaign that lets people exchange their excess mandarin for some lucky discounts on their limited edition chilli crab chicken menu.
Helmed by Nestlé Professional's in-house chef and barista, and alongside association partners, they aim to address key industry challenges while serving the evolving needs of their clientele.
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