Category: Marketing
The launch of the campaign coincides with the launch of Baker Boy’s new single ‘KING’, which features in the TVC. This is the second time 72andSunny, Google and Baker Boy have collaborated in an advertising campaign.
Featuring a padded design with comfortable fabrics and stuffing, the IKEA bag made in partnership with The Secret Little Agency doubles as a makeshift pillow to help Singaporeans find rest on the go.
Google Play has teamed up with DDB Group Singapore to launch its new ‘Protect Your Play’ campaign that urges Indonesian gamers to stay vigilant against hidden cyber threats in online gaming.
In an exclusive interview with MARKETECH APAC, Setiadi details how her primary responsibility will be to lead Edelman’s digital strategy for client solutions across Southeast Asia, ensuring that their approach not only aligns with the fast-paced evolution of the market but also places trust at the core...
Jim Beam has tapped the popular K-pop girl group LE SSERAFIM as the face of the iconic alcoholic beverage in APAC. For this campaign, Beam Suntory has also worked with PageLab for its above-the-line assets for the campaign while BigBadWolf did the below-the-line campaign assets.
The MoneySmart board has unanimously determined that this approach is neither serious nor credible and that it will not be entertained.
Earlier this year, Decathlon said India is a priority market and expects it to be among its top five markets globally within five years.
MoneyHero Limited, a publicly-traded personal finance and digital insurance platform in Greater Southeast Asia, has made a US$8m non-binding offer to acquire 100% of the shares of its competitor, MoneySmart.
Shopping app installs surged 61% year-over-year (YoY) in the first half of 2024, far exceeding the average growth across the vertical, according to a new insights report by Adjust.
To mark the announcement of their partnership, Nike and the LEGO Group curated a special digital animation to spark the excitement and curiosity of kids, families and adults everywhere. It brings to life how sport and creative play will come together and leverage iconic elements from both brands.
