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Category: Marketing

GrowthOps Asia elevates creative, performance teams
GrowthOps Asia elevates creative, performance teams
Posted on August 21, 2024
by MARKETECH APAC
Together, these strengthened teams underscore the company's commitment to delivering exceptional marketing and technology solutions and solidify its position as an industry leader. By strengthening these core capabilities, GrowthOps Asia aims to drive even greater success for its clients.
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Celebrate the beauty of sibling bonds in Reliance General Insurance's latest campaign with SoCheers
Posted on August 21, 2024
by Aliza Carmona
Reliance General Insurance has partnered with creative agency SoCheers to launch a heartwarming campaign film that celebrates the unique bond between siblings, just in time for Raksha Bandhan.
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Dentsu BX expands footprint to India, Narayan Devanathan to helm new practice
Dentsu BX expands footprint to India, Narayan Devanathan to helm new practice
Posted on August 21, 2024
by MARKETECH APAC
In his expanded mandate, Narayan will collaborate with businesses to co-create transformation strategies that accelerate sustainable business growth. He will aim to deliver transformative solutions that drive substantial value for clients, businesses, and society. 
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Gushcloud boosts senior leadership to strengthen its Philippine unit
Gushcloud boosts senior leadership to strengthen its Philippine unit
Posted on August 21, 2024
by MARKETECH APAC
Two of them are focused full-time on the Philippine operations and its performance alongside other Southeast Asia offices, while the other two also have duties for Gushcloud’s global network. 
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Coffee brand Bask Bear taps TBWA\Kuala Lumpur on daring endeavour to unveil new rebrand, mascot
Coffee brand Bask Bear taps TBWA\Kuala Lumpur on daring endeavour to unveil new rebrand, mascot
Posted on August 20, 2024
by MARKETECH APAC
The rebrand was designed to reinforce the flavour and delight experienced in every bite and sip. Bask Bear needed a distinctive character to convey this message to the masses. And so, Brader BLE was born, drawing inspiration from the brand’s existing logo featuring the Malayan Sun Bear. 
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Andrea Chuang moves to AirAsia MOVE as its campaign marketing head
Andrea Chuang moves to AirAsia MOVE as its campaign marketing head
Posted on August 20, 2024
by Teddy Cambosa
In an exclusive conversation with MARKETECH APAC, Andrea notes that in her new role, she will cover the main markets in Malaysia, Thailand, Indonesia, the Philippines and Singapore for all the AirAsia MOVE platform campaigns.
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britannia talented
Dads turn everyday items into Tamil stories for kids with Britannia Milk Bikis and Talented’s latest campaign
Posted on August 20, 2024
by Aliza Carmona
As part of their ongoing platform for equal parenting, Britannia Milk Bikis has joined forces with Talented for their latest campaign, which empowers dads to use AI to generate heartfelt Tamil stories for children.
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DBS encourages people to believe in themselves with newly-launched ‘Trust Your Spark’ campaign
DBS encourages people to believe in themselves with newly-launched ‘Trust Your Spark’ campaign
Posted on August 20, 2024
by MARKETECH APAC
By visualising their future self, DBS hopes to ignite inner sparks, especially for youth, and motivate people to pursue their passions. 
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coke-main-image-fi
Coca-Cola champions connections through hugs in latest Paris Olympics 2024 campaign
Posted on August 20, 2024
by Aliza Carmona
In celebration of the Olympic Games Paris 2024, Coca-Cola has unveiled an immersive multi-platform campaign, ‘Embrace Differences, Win Together,’ designed to invite Chinese consumers to experience and celebrate the power of connection and unity.
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We Are Social Singapore launches community for creators ‘vector’
We Are Social Singapore launches community for creators ‘vector’
Posted on August 20, 2024
by MARKETECH APAC
Together, the community operates in multiplayer mode to deliver ‘drops’ and creative work that moves culture and creates ideas worth talking about. 
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