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Category: Marketing

Inherited Cancers Australia rebrands to promote awareness, open discussion on hereditary cancer
Inherited Cancers Australia rebrands to promote awareness, open discussion on hereditary cancer
Posted on August 30, 2024
by Aliza Carmona
Inherited Cancers Australia, an organisation formerly known as Pink Hope, has rebranded with a new campaign in partnership with advertising agency Cocogun to promote understanding and open discussions on the risk of hereditary cancer.
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Omnicom launches Omnicom Advertising Group, aligning BBDO, DDB, TBWA, and Advertising Collective under unified leadership
Posted on August 30, 2024
by Aliza Carmona
Omnicom has unveiled the Omnicom Advertising Group (OAG), a new global entity that consolidates top creative networks BBDO, DDB, and TBWA with premier agencies from the Advertising Collective, including Goodby Silverstein & Partners, GSD&M, Merkley & Partners, and Zimmerman.
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AirAsia teams up with STB, Gardens by the Bay, Mandai Wildlife Group for special ‘Love, Singapore’ livery
AirAsia teams up with STB, Gardens by the Bay, Mandai Wildlife Group for special ‘Love, Singapore’ livery
Posted on August 30, 2024
by Teddy Cambosa
This Airbus A320 aircraft livery features a special design showcasing Singapore’s iconic attractions, including Gardens by the Bay and Mandai Wildlife Group’s wildlife parks such as Singapore Zoo and Bird Paradise, alongside Merli, Singapore’s energetic and outgoing brand character inspired by the M...
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paralympics australia virtual stadium
Paralympics Australia unveils virtual stadium experience by SLIK to boost fan engagement, fundraising
Posted on August 30, 2024
by Aliza Carmona
Independent creative agency SLIK has unveiled a unique virtual seat and stadium experience for Paralympics Australia. This innovative platform is designed to engage and educate fans through interactive play while significantly boosting fundraising efforts for the athletes.
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Cathay-Paralympics-campaign
Cathay's 'Every Move Counts' campaign shines light on Hong Kong's forgotten Paralympic legends
Posted on August 30, 2024
by Aliza Carmona
As the Paris 2024 Paralympic Games begin, Cathay has teamed up with Publicis Groupe Hong Kong to launch a new campaign honouring the historic achievements of previous Hong Kong's Paralympians.
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Grey Thailand revitalises 141-year-old Thailand Post with sentimental visual storytelling
Grey Thailand revitalises 141-year-old Thailand Post with sentimental visual storytelling
Posted on August 30, 2024
by Aliza Carmona
Inspired by a true story, Thailand Post's film in collaboration with Grey Thailand titled ‘You’re My Destin(y)ation’ adopts a humanistic approach as it tells the story of a young man who reconnected with his grandfather after receiving a parcel from him. 
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Prudential launches AI-driven interactive installation ‘The Dream Creator’
Prudential launches AI-driven interactive installation ‘The Dream Creator’
Posted on August 29, 2024
by Teddy Cambosa
By making AI accessible and fun, ‘The Dream Creator’ aims to inspire a new generation of creatives to explore the possibilities of this transformative technology.
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Malaysians called to ‘rethink healthy’ in AIA Malaysia’s new brand campaign
Malaysians called to ‘rethink healthy’ in AIA Malaysia’s new brand campaign
Posted on August 29, 2024
by Aliza Carmona
AIA Malaysia's #RethinkHealthy campaign challenges the one-size-fits-all perspective when it comes to health, expressing that healthy choices may come in different forms for each person.
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euromonitor east asia ecomm report
East Asia's e-commerce surge driven by demand for ‘anytime, anywhere’ ordering: report
Posted on August 29, 2024
by Aliza Carmona
Nearly one-third of consumers in East Asia cite the ability to “order at any time, from anywhere” as a crucial factor driving their online shopping habits, a report by Euromonitor International revealed.
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Milo’s Malaysia Day campaign highlights country’s can-do attitude and fighting spirit
Milo’s Malaysia Day campaign highlights country’s can-do attitude and fighting spirit
Posted on August 29, 2024
by Aliza Carmona
Milo Malaysia's new campaign highlights the essence of the country's can-do attitude in commemoration of Merdeka and Malaysia Day.
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