Category: Marketing
Meltwater, a global leader in media monitoring and intelligence, has bolstered its presence in the Asia-Pacific region through strategic senior leadership appointments and key partnerships aimed at launching innovative AI-driven products.
She brings over 20 years of experience in payments, commercial solutions and banking across Southeast Asian markets including Vietnam, Singapore, and Malaysia.
The partnership launched a year-long line up of exciting activities highlighting PAL’s world-class flying experience and diversity of experiences that first-time and even repeat travelers can explore and rediscover in Singapore.
In our latest “E-Commerce Marketing Series” thought leadership piece, Sebastian Klett, general manager at Balance, discusses the importance of strategically balancing customer acquisition and website optimization to maximize ROI and ensure effective digital marketing investment.
The report aims to identify the key players in the airline industry, based on their share of voice and overall positioning according to media and customer perspectives.
Reinforcing its commitment to building brands from within culture, VIRTUE has announced the appointments of Clive Sin as senior content creator and Marie Lee as senior strategist.
She has also expressed interest in enhancing AHG’s image as a hospitality brand and improving its engagement with its customers through various content and campaigns.
TIA’M, a South Korea-based skincare brand, has appointed AnyMind Group, a BPaaS company specialising in marketing and digital transformation, as its exclusive distributor in the Philippines.
Singapore – Klook is advancing its social commerce strategy by introducing a new booking feature on TikTok and investing in Kreator Labs workshops to empower Gen Z and millennial travellers. Klook’s new partnership with TikTok enables users in seven Southeast Asian markets and Japan to discover and book...
By harnessing the power of CTV and digital video, Mindshare delivered a highly targeted and engaging campaign that resonated with the sophisticated tastes of King Living's target audience.
