Category: Marketing
Formula 1 enthusiasts can look forward to consumer activations, promotional prizes and immersive fan zones at select Grands Prix, with trackside branding, and cheerful, light-hearted content.
BWS, a liquor retailer in Australia, has launched the ‘Here For It’ campaign to encourage Aussies’ pre-party routines. The campaign was made in collaboration with BMF.
Ogilvy Indonesia has appointed Lisa Putri, a seasoned digital leader with a decade of experience in content and social media strategy, as its new head of content.
At MARKETECH APAC’s recently concluded What’s NEXT in Marketing: Indonesia 2024 conference, the event–being the inaugural conference of the series and the first one in Indonesia–saw fruitful discussions and presentations on the future of marketing innovation and trends.
DDB Group Melbourne has announced the appointment of Psembi Kinstan as chief creative officer, promoting him from his previous post as group executive creative director.
The new offering also delivers the expertise and guidance that in-house teams often lack, without the costs of traditional agency engagements.
Ad spending is set to pivot away from major platforms like Google and Meta in 2025 as more brands turn to owned media networks, according to a new report from Sonder.
Creative studio Heckler Singapore has promoted Xinhui Zheng as head of production to boost its production team.
‘K-Coffee’ by Tealive promises to bring the viral coffee craze of Korean coffee to all Malaysians and was unveiled at an exclusive pre-tasting K-Coffee Pop-up Cafe at Sunway Pyramid.
The film captures the magic of how the human imagination is ignited by what we watch. Through light-hearted family moments, it mirrors playful adventures both on and off-screen, effortlessly weaving key product features into the imaginative journey.
