Category: Marketing
PURE Group has appointed London-based agency Bloodstream as its lead partner for brand marketing, strategy, and advertising, tasked with enhancing the identity of its premium lifestyle brand across Asia.
In this role, Chaudhry will lead efforts to deepen the strategic offering across brand design, content, and communications, driving growth for the group’s rapidly expanding client base in Asia.
Singapore's premium ice cream brand, The Ice Cream & Cookie Co. (ICC), has unveiled its first international flagship store in Hong Kong, marking a significant step in its expansion across the Greater Bay Area and North Asia.
Havas CX’s expansion in Singapore is set to combine the expertise of Think Design in user interface and experience with the tech and digital capabilities of Ekino.
In an exclusive interview with MARKETECH APAC, Blessie Cruz, business unit head of retail at 2GO, shares 2GO’s goals of elevating customer service through the FBSE program.
Cathay has unveiled its latest campaign for the Cathay/HSBC Hong Kong Sevens, capturing the inevitable FOMO that awaits anyone missing out on next year's highly anticipated event.
Throughout his career, Owens has navigated the same customer data challenges that Amperity's clients face today. This firsthand experience gives him a unique understanding of the pain points that Amperity solves - and the value it provides enterprises.
PT Sasa Inti (Sasa), in collaboration with FCN Creative – Storikka, has launched ‘Sasa Kids ADHDtion,’ an initiative designed to support families, especially mothers, caring for children with Attention Deficit Hyperactivity Disorder (ADHD).
Formula 1 enthusiasts can look forward to consumer activations, promotional prizes and immersive fan zones at select Grands Prix, with trackside branding, and cheerful, light-hearted content.
BWS, a liquor retailer in Australia, has launched the ‘Here For It’ campaign to encourage Aussies’ pre-party routines. The campaign was made in collaboration with BMF.
