Category: Marketing
The mandate was completed following a competitive pitch that involved a dozen agencies, according to official tender documents.
Indonesia – Beauty brand Wardah has partnered with Dentsu Indonesia to develop ‘Hear in Hijab’, an award-winning hearing aid reimagined for hijab-wearing women and designed to fit seamlessly into their everyday lives. “Hear in Hijab” takes a different approach to conventional hearing aid design,...
Vietnam – Publicis Groupe Vietnam has announced three senior leadership appointments, welcoming back Duy Anh Nguyen as General Manager, promoting Kim Ngan Nguyen to General Manager at Leo Vietnam, and naming Thiti ‘Moss’ Boonkerd as Executive Creative Director. Duy Anh Nguyen returns to Publicis Groupe...
The tool uses a smartphone’s built-in motion sensors and works through a web page rather than requiring a downloadable application.
Prior to this appointment, Chen-Head held leadership roles at Omnicom and Dentsu. She also previously served as head of product, strategy and innovation at Mindshare, an agency brand under WPP Media.
Manila, Philippines – Comparison is often called the thief of joy, but in the world of Philippine advertising, it’s currently the king of engagement. A new wave of trendjacking has effectively flipped the script on generational divides, erasing the typical “us vs. them” friction and replacing...
The free public activation is intended to make maritime careers more visible and relatable to visitors, particularly young women and girls who may not typically consider the industry.
The initiative highlights the brand’s association with tropical climates and social gatherings, and will feature a series of experiential stops across selected locations in the Klang Valley throughout May.
South Korea – Brochu Walker, the Los Angeles-based quiet luxury womenswear label, has announced its expansion into South Korea alongside the appointment of Cha Joo-young as its first Korean brand ambassador. The announcement marks a key milestone for the brand, which will open its first international...
The launch marks the company’s first expansion into Malaysia, following the brand’s existing footprint of 21 outlets in Singapore and one in Jakarta.
![[Activation] CANON Singapore 20 years](https://marketech-apac.com/wp-content/uploads/2026/07/Activation-CANON-Singapore-20-years.jpg)