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Category: Marketing

[Appointment] Anuroopa Pereira x Redhill MD
Redhill appoints Anuroopa Pereira as Managing Director to lead Singapore business, regional growth
Posted on May 13, 2026
by Sharona Nicole Semilla
Singapore – Redhill has appointed Anuroopa Pereira as Managing Director of its Singapore business, handing her oversight of operations across Singapore, Vietnam, and the Philippines. Based in Singapore, Pereira will lead business growth, client advisory, stakeholder engagement, profitability, and talent...
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From scroll to shelf: How brands should navigate the new rules of omnichannel reach
From scroll to shelf: How brands should navigate the new rules of omnichannel reach
Posted on May 13, 2026
by Teddy Cambosa
The conversation examined how brands can maintain consistent messaging while navigating fragmented channels and highlighted the placements, creative formats, and micro-moments that are driving meaningful reach and conversion in 2026.
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Campbell’s Malaysia roll out campaign highlighting women’s everyday comfort moments
Campbell’s Malaysia roll out campaign highlighting women’s everyday comfort moments
Posted on May 13, 2026
by Teddy Cambosa
The initiative builds on the brand’s long-standing association with warmth and care, extending the idea of comfort beyond traditional moments of recovery into everyday routines.
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Nando’s taps familiar “don’t know lah” dining response in new regional campaign
Nando’s taps familiar “don’t know lah” dining response in new regional campaign
Posted on May 13, 2026
by Teddy Cambosa
The campaign is part of the brand’s ongoing “That’s a Nando’s Thing” platform and coincides with the introduction of new Sharing Platters and Quick Lunch Meals.
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calbee new packaging JPN
Calbee to temporarily revise packaging specs amid Middle East supply disruptions
Posted on May 13, 2026
by Aliza Carmona
Japan – Japanese snack food maker Calbee, Inc. has announced that it will temporarily revise packaging specifications for select products due to supply instability affecting certain raw materials amid ongoing tensions in the Middle East. In a notice on its official website, Calbee said the measure is...
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[Creative Work] Ogilvy SG x CNB
Ogilvy Singapore, CNB spotlight drug abuse’s hidden toll through immersive campaign
Posted on May 13, 2026
by Sharona Nicole Semilla
Singapore – Singapore’s anti-drug messaging is taking a more cinematic turn. Ahead of the country’s third Drug Victims Remembrance Day on 15 May, Ogilvy and the Central Narcotics Bureau have launched “Stories, Unfinished”, a public education campaign that trades blunt warnings for emotional storytelling,...
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Ogilvy Changan Automobile appointment
Ogilvy to lead Changan Automobile’s global digital operations across multiple regions
Posted on May 13, 2026
by Aliza Carmona
China – Changan Automobile has appointed Ogilvy as its strategic partner for global social media and website operations as it accelerates its international expansion. The remit, led by Ogilvy China in coordination with local market teams, covers Europe, Latin America, the Middle East & Africa, and...
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Athlete fandom nearly matches team loyalty among Malaysians, report shows
Athlete fandom nearly matches team loyalty among Malaysians, report shows
Posted on May 13, 2026
by Teddy Cambosa
The research found that 98% of Malaysians take part in physical activity, but only 42% say they do so frequently.
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Cynthia Zhang CEO PHD China
Cynthia Zhang takes helm at PHD China as CEO
Posted on May 13, 2026
by Aliza Carmona
China – PHD China has promoted Cynthia Zhang to CEO of China, where she will lead business development, client leadership, and operations as the agency strengthens its integrated capabilities across data, technology, commerce, and content. Previously serving as the agency’s Chief Operating Officer, Cynthia...
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Jollibee, Euromonitor Int'l report 2026
Jollibee named Southeast Asia’s largest chicken QSR; Vietnam unit tops market despite smaller network: study
Posted on May 12, 2026
by Lyene Marie Darang
Manila, Philippines – Jollibee has been ranked as the largest chicken quick-service restaurant (QSR) chain in Southeast Asia by value sales, according to Euromonitor International’s Consumer Foodservice 2026 study. The ranking was based on 2025 value sales and placed Jollibee at the top of the region’s...
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