Category: Marketing
Leading aluminum and glassworks firm Oculus Collective has appointed brand consultancy 8traordinary as agency of record to revitalise the company’s branding and strategy and enhance its market presence and customer engagement efforts.
A significant channel partnership has been announced by TenMax, an AI Martech company with its headquarters in Taiwan, and Infobip, a global cloud communications platform. Through this partnership, marketing automation and digital transformation solutions will be made available to the Indonesian mar...
The campaign’s unique call to action helped boost Acer Philippines’ sustainability message through a combination of innovative promotions, CSR partnerships, and event entertainment.
Prior to joining SnapLogic, Moore worked at leading tech companies like Amazon Web Services (AWS) and Databricks, focusing on business development, sales alignment and go-to-market activity while also managing the data and AI category for APJ.
Data from the report indicates that 30% of CMOs prioritize strengthening customer relationships, while 28% focus on engaging with changing audiences, responding to evolving consumer behavior, representing diverse audiences, and adapting to new technology.
Global communications network Grey Malaysia and home wellness specialists Coway have joined forces to launch the ‘Rest with Coway’ campaign that centers on Malaysians’ dreams and resting patterns.
The billboards use a creative optical illusion that requires viewers to shake their heads in order to see a hidden message hidden within black lines. The simultaneous publication of other announcements about FING FING Cajun Chips in various press and media outlets throughout the city takes place at the...
Patrick Béhar has been appointed as the new global CEO of Kantar Media, a division of Kantar Group Holdings,which will take effect in September 2023. He will be in charge of a company that conducts media research and audience measurement on a global scale in this capacity.
In her new position, Wong will oversee FleishmanHillard's operational performance across nine nations in the APAC region. Her responsibilities will also include managing the growth and financial performance of the region, fostering the development of productive teams and colleagues, and providing leadership...
This is no different to the on-ground activation scene in New Zealand, which is slowly returning thanks to the resilience of local businesses and the government's proactive measures. The evolution of New Zealand's on-ground activations reflects not only the challenges overcome but also the spirit of...
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