Category: Marketing
Dentsu Malaysia and restaurant chain Marrybrown have kicked off a community-centric activation in celebration of Hari Raya Aidiladha.
The partnership with Chariot spans a wide creative scope—from seasonal drink campaigns and product launches to social-first content and purpose-led initiatives.
Santa Fe, New Mexico – Travel company NextTrip, Inc. has forged a strategic partnership with media company KC Global Media (KCGM). The partnership aims to expand the reach of JOURNY, NextTrip’s premium travel brand in Southeast Asia. With the partnership, KCGM is set to launch a JOURNY-branded television...
The newly integrated entity will operate as ‘ADK Global Powered by Assembly,’ retaining ADK Global’s local leadership to ensure business continuity and strong client partnerships, while unlocking the scale and infrastructure of a wider network.
Indonesia – Wonderful Indonesia, the official tourism campaign of Indonesia’s Ministry of Tourism, has launched a month-long initiative in Rome featuring a vibrant open-top bus tour and out-of-home (OOH) advertising spotlighting the country’s most iconic and up-and-coming destinations. Running from July...
Affiliate marketing is dominating in Southeast Asia’s e-commerce landscape, according to a report by commerce partnership marketing platform impact.com and e-commerce market intelligence provider Cube.
The reorganisation brings together all of Omnicom’s practice areas in the region—including media, creative, PR, performance marketing, and production—into a single integrated offering.
Apparel retailer UNIQLO is teaming up with Singaporean coffee shop chain Ya Kun Kaya Toast to launch a new collection in celebration of SG60.
Tilt’s creative proposal aimed to bring KAPA’s unique value proposition to life on digital platforms: offering homeowners expert-led design integrity and bespoke transformations tailored to their personal style and aspirations.
South Korea – WWF-Korea (World Wide Fund for Nature) has partnered with creative agency Cheil to launch a striking out-of-home campaign that highlights the devastating impact of plastic pollution on wildlife through fashion-style visuals. Titled ‘Animal Trash Fashion’, the campaign features...
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