Category: Marketing
In an exclusive interview with MARKETECH APAC, Christine opens up about her vision for the agency, her past experiences on the client side, and the evolving landscape of advertising in Malaysia.
Retail chain Lotus’s is giving out coupons that only appear after the rain, encouraging visits to the stores during the rainy season.
Blending the bold energy of Mountain Dew with PYRA’s technical outdoor aesthetic, the capsule collection draws inspiration from the fast-rising Gorpcore fashion trend—a utilitarian style rooted in functionality and outdoor adventure.
Digital investment platform StashAway is promoting simple and stress-free investing in its latest brand campaign in Hong Kong.
The campaign work begins immediately, with the first wave of communications slated for launch in the fourth quarter of 2025.
Converge ICT Solutions is shifting from a telecommunications provider to a technology company.
Honda and Dentsu Thailand are advocating for children’s safety on the road through their latest campaign launch.
To mark the return, PepsiCo and Leo Indonesia have released a horror-comedy (hor-com) themed ad titled 'Mischief: It’s a Family Thing'. The short film plays on Indonesians’ love for horror movies but with a humorous twist.
His appointment comes at a time when brands are looking to harness rapid cultural change and emerging technologies like generative AI to stay competitive.
Allison Worldwide, a global communications agency under Stagwell, has appointed Kelvyn Foo as its general manager for Singapore.
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