Category: Marketing
The partnership is part of Malaysia Airlines' broader strategy to uplift local sporting heroes and foster a spirit of excellence and unity through sport.
China – Elmwood, a strategic brand and design consultancy under the MSQ Group, has named Juan Tan as creative director for China, where he will lead the agency’s creative team and join its local leadership. Tan brings more than two decades of experience in corporate branding, spatial design, and brand...
These perks will be made available via the Mandai Wildlife Reserve’s official website and Mastercard’s Priceless.com platform, which offers exclusive experiences tailored for cardholders, including nature-themed getaways and bespoke travel moments.
EA SPORTS FC Mobile has launched its inaugural festival in Bangkok in collaboration with creative agency Bolster Group.
Indonesia – OCBC Bank Hong Kong has launched a new brand campaign that highlights the power of resilience and determination in overcoming adversity and pursuing personal aspirations. The campaign features Ho Yuen Kei, a world champion and gold medallist in the Women’s Individual BC3 Boccia event, whose...
The Singapore Tourism Board (STB) and OpenAI have inked a memorandum of understanding to accelerate Advanced AI adoption across the country’s tourism sector.
At its core, the guide addresses a fundamental industry truth: one-way, one-size-fits-all communication is no longer effective. Instead, businesses must adopt a more dynamic, localised approach to customer engagement.
China – Friso, a brand in infant and toddler nutrition, has teamed up with smart device maker Xiaodu and Publicis Media China to launch AI Audio Book 3.0—an upgraded storytelling tool designed to help families connect through interactive, AI-powered narratives. Now in its third iteration, AI Audio Book...
The automaker said the collaboration aims to resonate with a new generation of Malaysians who appreciate both heritage and forward-thinking design.
Travel and tourism company Club Med has appointed digital marketing agency NP Digital as its media agency partner for the East, South Asia, and Pacific (ESAP) region.
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