Australia — Australian agency, 303 MullenLowe, has announced its return to its original name, ‘303’. The news comes after Omnicom’s merger with IPG, which resulted in more than 4,000 job cuts and the folding of creative agencies, including MullenLowe.
Signalling a return to its independent beginnings, the then 303 MullenLowe agency was founded as 303 in Perth in 1991 before expanding into Sydney. In 2016, it became ‘303 MullenLowe’, and today operates across Perth, Sydney, and Auckland.
The rebranding comes nearly a decade later, with the agency emphasising a continued focus on integration across media, creative, strategy, digital, PR, and retail activation under a single banner.
303 forms part of Attivo, a marketing services group with agencies in Australia, New Zealand, and the U.S.
Attivo executive chairman ANZ, Anthony Gregorio, said, “The team is embracing the opportunity to take the wheel of the agency’s future direction at a local level. With so much change at a multi-national level, it’s a great opportunity to take a capability-rich offering to market under a single brand, providing an end-to-end solution to clients with strategic orchestration at the core.”
Attivo Group CEO ANZ, Sue Squillace, also added, “The 303 MullenLowe brand has been synonymous with creative effectiveness and behavioural change, testament to which have been its longstanding client partnerships and numerous awards, including multiple Effies, over the years. It has built a strong local position, based on its ability to help the ambitious brands of Australia, particularly those with a conviction to stand for something and effect real change. And it will continue to offer a combined suite of services that deliver agile solutions for clients. It’s an exciting future ahead.”
Throughout 2025, 303 has won several new accounts, including SafeWork NSW, NSW Environment Protection Authority, Netball WA, Levande Retirement Living, The Push Up Challenge, and WA Museum.
The agency has also delivered campaigns for brands including Budget Direct, Levande Retirement Living, OMO, Weet-Bix, St John WA, Lotterywest, and SafeWork NSW.
The agency’s work with brands such as Sanitarium and Bayer across Australia and New Zealand reflects its expanding trans-Tasman operations.
303 remains majority-owned by Attivo Group, while the ownership structure of sister agency Mediahub and other Attivo agencies, including Tonic Communications, Farrimond, DNY, Hill Holliday, and The Next Practice, remains unchanged.
