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Category: Main Feature

Report: APAC is the most effective on retargeting conversions on mobile apps
Posted on July 2, 2020
by Jacob Corpuz
AppsFlyer's The State of App Retargeting 2020 Edition report showed that Asia Pacific’s marketers have utilized retargeting most effectively.
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Agoda launches ‘GoLocal’ to promote domestic tourism in APAC
Posted on July 2, 2020
by MARKETECH APAC
The GoLocal consumer campaign launches with a global brand film, distributed digitally in key markets.
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Guardian GNC urges people to 'Live Well' through #IamPositive campaign
Posted on June 27, 2020
by MARKETECH APAC
The campaign #IamPositive by Guardian GNC, conceptualized by Gozoop, encourages people to look at the positive side during the lockdown.
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IBM unveils 'SkillsBuild Reignite' for job seekers and business owners in India
Posted on June 25, 2020
by MARKETECH APAC
It’s a ten-week SkillsBuild Innovation Camp for students, providing hands-on project experience and enhanced learning for increased employability.
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Kantar releases top FMCG brands chosen by Indonesian consumers
Posted on June 22, 2020
by MARKETECH APAC
Indomie is the number one chosen brand in Indonesia Urban. It is also the only Asian brand among the Global Top 10 brands.
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Entropia and Etika use AR to keep Malaysians safe and entertained
Posted on June 19, 2020
by MARKETECH APAC
Both these campaigns have been very well received and with more than 10 million Malaysian consumers reached, as on date and counting.
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SwitzGo enters food and groceries delivery business in Malaysia
Posted on June 18, 2020
by MARKETECH APAC
The startup company introduces NanoSeptic technology to ensure safety and cleanliness, the first in food and groceries delivery in Malaysia.
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Edelman Malaysia is PRWeek’s Southeast Asia PR Consultancy for 2020
Posted on June 16, 2020
by MARKETECH APAC
This win for Edelman Malaysia comes on the back of similar regional recognitions the agency has earned earlier this year with a global award at MAA GLOBES.
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P&G and Shopee drive sales at the first-ever experiential online initiative
Posted on June 14, 2020
by MARKETECH APAC
Show Me My Home is a key initiative under the recently signed Joint Business Plan between P&G and Shopee.
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Magnolia bolsters APAC footprint with appointments of two tech veterans
Posted on June 9, 2020
by MARKETECH APAC
Magnolia announces the appointment of industry veterans Vincent Jiang and Matthew Zhang to strengthen its footprint in the APAC market.
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